If the idea of quoting prices for their work already makes most new and would-be copywriters nervous, well then, the idea of negotiating those rates can bring up some serious nerves. But here’s the good news: It’s really not that hard at all. In fact, as you’ll see in a moment, the hardest part…is not talking. Here we offer some ways to negotiate as a copywriter. Don't … [Read more...]
Should I Put Prices on My Website? What Copywriters Need to Know
We hear a this a lot: Should I put prices on my website? After all, when you go to buy anything else online, there’s a clear price. But it’s a little different with copywriting. As a copywriter, you’re always going to customize the service you’re providing to meet your client’s specific needs. A website for one client may require a lot more work than a website for … [Read more...]
Find Copywriting Clients on Facebook: 3 Tips and 1 Big Warning
When it comes to finding clients, the keys are to be systematic, but also to cast your net wide. Facebook makes for a great place to cast some of that net—though not all of it. To mix metaphors, don’t put all of your eggs in one basket! What makes Facebook so great? Well, it’s already a place that billions of people go to seek information, find recommendations, network with … [Read more...]
Beware the Copywriting Influencer Trap (a.k.a. Why You Don’t Need the World’s Most Beautiful Website as a Copywriter)
Thinking about all the professional copywriters in my network, none of them have a major presence beyond their online portfolio. We’re all heads down, working on projects, and, generally, see ourselves as part of a larger team pulling off great work (designers, creative directors, strategists, developers, etc.). You could make the case that I’m not “up” on what’s … [Read more...]
5 Creative Strategies for Copywriters to Land Work
Okay, you already know that one of my favorite ways to get the word out about your impressive skills and even more impressive copywriting service is to directly pitch clients. ‘Nuff said. (Or, if not enuff said, check out this post.) But, honestly, if ALL you do is send pitches and follow-ups you’ll land clients…but you’ll also get bored. There are more ways to get out there … [Read more...]
5 Keys for Getting Valuable Connections on LinkedIn
Wouldn’t it be nice if there were an online social network where people were focused on business? And how about one where you can find just about anyone you want to connect with or maybe even pitch your services? Obviously, I’m talking about LinkedIn. (I’m guessing the post title tipped you off.) But I wanted to start this post that way to remind you just how amazing an … [Read more...]
4 Perks of Working in an Office Before Starting Your Own Copywriting Business
Wanting to start your own business is a fantastic (and doable!) goal as a copywriter. It’s a major reason why many of us pursue this career—because we can increase our work-life balance and make a fantastic income. But laying a solid foundation for your copywriting career is crucial, especially when you’re first starting out. One of the best ways to get the foundation … [Read more...]
Tip for Success: Take a Vacation From Your Business
If you’ve been a part of this community for a while, you might have read that headline with one eyebrow raised. After all, I tell you again and again that the key to your success is taking action consistently and persistently. (And that is still VERY much true. Write it down somewhere you’ll see it every day. Get it tattooed backwards on your forehead so you’ll see it in the … [Read more...]
You Don’t Have to Work With Clients You Hate
First, let me reassure you: There is absolutely NO shortage of copywriting clients out there. In fact, it’s exactly the opposite: There’s a shortage of skilled copywriters. Lots of people who need great copy and too few great copywriters to write it. (Pretty great for us, huh?) I want to be sure to mention this because I think that some people let the idea of who they could … [Read more...]
The Real Math on Job Bidding Site “Success”
Those freelance bidding sites like Upwork or Fiverr or Freelancer where you can submit quotes on copywriting projects seem like a great deal. You get to just scan through listings, submit a quick proposal and quote to potential clients, and land tons of work. Great, right? Wrong. Freelance bidding sites are great for clients … and a waste of a good copywriter’s … [Read more...]