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How to Fast Track Your Copywriting Career Success

By Nicki Krawczyk 13 Comments

how to fast track your copywriting career success
When you realize you need a change, you want to have that change happen as soon as possible. And once you figure out how to make that change? Well, you want to motor through that process, until you break out into all of the success and happiness on the other side.

If you’ve found your way to copywriting and you’ve realized it’s the direction you want to take—you want to use your writing talent to build a career that allows you to be creative, respected and that pays you well—you probably want to get that going ASAP.

But “fast-tracking” success in a career isn’t necessarily about doing things faster. That is, you don’t have to do things faster to get to your success faster.

I know it’s very tempting for our students to try to get through the Comprehensive Copywriting Academy as quickly as possible. It’s self-paced, so why not?

And students are absolutely welcome to go through that material as quickly as they want to. But if they’re going through so quickly that they’re not absorbing the material and they’re not learning and they’re not giving themselves time to practice, they’re only putting themselves farther behind.

Fast-tracking copywriting career success doesn’t come from speeding through the learning phase. You can move quickly, but you need to be sure you’re understanding the concepts. (Which is one of the reasons I’m constantly encouraging my students to ask me questions!)

In copywriting, one of the best ways to fast track your path to career success is a pretty simple concept: Flexibility.

Part of that flexibility is ensuring that your portfolio has a great depth and breadth of types of projects and industries. (I won’t get into it here, but here’s a post where I talk about how the advice to “choose a niche” right away is actually a pretty dangerous trap.)

Work on building up that depth of breadth with both spec ads, and then paid work (when you’re able to).

The second big part of that flexibility—and, what I would say is the biggest key to speedy success—is being flexible in the kind of work you’re willing to take. And I don’t just mean types of projects; I mean how you do them.

A lot of would-be copywriters get into it with the end goal of being 100%, work-from-anywhere freelance. And that’s absolutely worthy goal. (Though sometimes it’s not always everything it’s cracked up to be.)

But getting to the 100% remote freelance goal is a lot easier and faster if you’re flexible until that point. If you’re willing to take contract work, if you’re willing to work on-site part-time, if you’re willing to have lots of in-person meetings with a client, or even if you’re willing to work on-staff for a while first…you’ll get to your 100% freelance goal a lot faster.

And this also holds true for whatever your copywriting career goal is, whether it’s 100% freelance, 100% contracting, 100% on-staff, or some combination of those. The more flexible you are when it comes to willingness to take work, the faster you’ll hit your goals.

Why does this work? Well, being willing to take any of those kinds of positions or gigs opens up the potential work opportunities. Just think of it: If there are five possible ways to do copywriting work (for example, there are more!) and you limit yourself to only accepting work in one way, you’re cutting out 80% off your opportunities!

And those opportunities lead to more work and more opportunities. Any work you do for a company can lead to more work-either with that company, or through referrals from contacts you made working with that company.

Once you have tons of opportunities, then you can start narrowing down which ones you accept—or, even better, negotiating for those opportunities to look exactly the way you want them to.

Once you’ve worked with a company, or even when a company has a personal referral to you, you have so much more leverage. If they want you full-time but you only want to be a contractor? You have more leverage to offer that option. Or if they want you in the office, but you want to be remote? If they know you and trust you, they’ll be so much more willing for that to happen.

That’s right: Getting to the dream vision of your copywriting career will actually happen much faster if you open up your scope on the way to getting there.

Getting to a 100% remote, freelance career happens much faster if you’re first willing to take work that isn’t 100% remote, freelance work.

Can you still get to your end goal taking only the kind of work you want to take? Absolutely. It just may take a little longer.

But to fast track? Be flexible.

Your turn! What questions do you have about career flexibility? Let us know in the comments below!

Last Updated on November 15, 2022

Filed Under: Business Development, Pitching Tagged With: copywriting courses, success

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About Nicki Krawczyk

Nicki is a copywriter, copy coach and the founder of Filthy Rich Writer. She's been writing copy for more than 20 years.

Comments

  1. Mike says

    February 19, 2018 at 2:43 pm

    I’m guilty of wanting it all to happen overnight. But yes I agree that as a beginner it pays to be an explorer first and look at all your options before narrowing down. My goal is to become location independent but I’m starting out with some local clients first and, to my surprise, I have even found some freelancing copywriters in my little one-horse town to connect with and learn from.

    Reply
    • Nicki Krawczyk says

      August 22, 2018 at 1:27 pm

      Hi Mike,

      Yep, most people want it to happen overnight. Who wants to wait for anything good? But if you’re realistic and understand there’s a process, it will help you enjoy the ride. And good job networking! That’ll take you a long way.

      Thanks for commenting!
      Nicki

      Reply
  2. Whitney says

    August 28, 2019 at 12:37 pm

    I am a work from home wife and Mom. So onsite work isn’t as possible for me right now. What do you suggest for those that are needing to work 100% freelance and remote in a certain season of life?

    Reply
    • Nicki Krawczyk says

      August 28, 2019 at 4:44 pm

      Hi Whitney,

      Oh, I have LOTS of suggestions (and specific steps to take) for people that need to work 100% freelance and remote – and now that you’re a student in the CCA, you get access to all of it! 🙂

      I’ll see you in the student-only Facebook group!
      Nicki

      Reply
  3. Khyren Carter says

    February 19, 2020 at 9:11 pm

    Another good read! These are articles I would like to wake up in the morning and read with a cup of coffee.

    Reply
    • Khyren Carter says

      February 19, 2020 at 9:12 pm

      P.S. I don’t even drink coffee

      Reply
      • Nicki Krawczyk says

        February 20, 2020 at 10:19 am

        Hi Khy,

        Ha! I’m glad you’re enjoying them. Maybe tea instead? 😀

        Thanks for commenting!
        Nicki

        Reply
  4. Jacki Johnson says

    April 17, 2020 at 9:34 pm

    I think this is a really good read because prior to joining CCA, a lot of the material I’ve read gave the impression that you can pretty much freelance quickly after choosing your niche as you progress through the training. I am really glad that I found this site because I am getting a lot of great information, training and direction that can really help me build my career as a successful copywriter.

    Reply
    • Nicki Krawczyk says

      April 19, 2020 at 5:16 pm

      Hi Jacki,

      Great! I’m so glad this is all making sense and you’re finding it valuable. There’s a lot of misleading advice out there, so I try to make everything as clear as possible. 🙂

      Thanks for commenting!
      Nicki

      Reply
  5. Lois says

    April 24, 2020 at 11:50 pm

    I’m glad I read this article before getting started on my CCA modules. I’m definitely idealistic and impatient, and when how I pictured things don’t match up to my current reality, I get discouraged and lose steam! My goal is also to be able to work 100% remotely, given this pandemic where I would feel safest staying home. Thank you Nicki for helping me pace my expectations with this article.

    Reply
    • Nicki Krawczyk says

      April 26, 2020 at 5:56 pm

      Hi Lois,

      You definitely have that in common with a lot of people. 🙂 Be sure to watch Module 0 and then check out the Bust Through Your Fears and Blocks course—those will help keep you moving forward, even with resistance and impatience come up.

      Thanks for commenting!
      Nicki

      Reply
  6. Kalveen says

    May 2, 2020 at 11:50 pm

    I’m about halfway through the articles you suggested to read on CCA and I am loving this! In just the first few articles I have let go of so many expectations and misconceptions I had around copywriting.

    – That I had to find a perfect niche before prospecting
    – Prospecting is hard,
    – Putting up 5-6 different types of work is “bad” because I should have just one.

    Honestly those expectations are what were stopping me from having a breakthrough in the first place. Opening up my scope, being flexible, and willing to figure it out are HUGE.

    Reply
    • Nicki Krawczyk says

      May 4, 2020 at 6:38 am

      Hi Kalveen,

      I’m so glad these points resonated with you. There’s a lot of misinformation out there and, as you’ve experienced, it will definitely get in the way of building a successful business.

      Thanks for commenting!
      Nicki

      Reply

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