Today we are shaking up the usual format as Kate interviews Nicki. Nicki has over 15 years of experience working with clients including TripAdvisor, Marshalls, Hasbro, Keurig, adidas, and, yes, even Harlequin Romance novels. She's worked for agencies, in-house and as a freelancer, plus she knows first-hand how to make six-figures as a copywriter. In this episode, Nicki dives … [Read more...]
Ep. 6: Why People Say Copywriting is Hard to Get Into
"Copywriting is sooooo hard to get into," says the person that you meet at a party who has no idea what they're talking about. People often say copywriting is hard to get into because they didn't learn how to write copy in the first place. In this episode, Nicki and Kate share why it's not hard to get into copywriting when you have training and a proven process for finding … [Read more...]
Ep. 1: What is Copywriting?
Some people argue that copywriting has been around since ancient times—back when people were writing compelling copy for "Wanted" posters. I'm not here to enter into that debate, because what matters to you and me is copywriting in the 21st century. But, if anything, that argument proves the staying power of effective copywriting—and the need for trained copywriters. Think … [Read more...]
Ep. 2: Why I Called it the Comprehensive Copywriting Academy
As a company that teaches people how to write copy and how to build their copywriting careers and businesses, Comprehensive Copywriting Academy could have been called something like "Copywriting School" or "Copywriting Course." But it was important to me that my students understood that this is a comprehensive program. It's not one of those programs that you get a course in … [Read more...]
If I Make So Much Money Writing Copy, Why Am I Teaching Copywriting?
Usually, I get this question via a Facebook comment on an ad. And, I’d venture to say that it’s not asked in the most, oh, constructive manner. (Which tends to be the way with most Facebook ad comments that come through in the middle of the night…) But it’s come up often enough—and maybe you’ve even wondered it yourself— that I want to be sure to address it now. The question … [Read more...]
The Most Important Investment You’ll Ever Make
A few months ago, my phone stopped accepting Wi-Fi—it just basically refused to accept that Wi-Fi existed. And, while I have a data plan, I burned through that quickly. I didn’t love shelling out $1,000 for a new iPhone (spread out over several monthly payments, thank you) but I had to. I mean, how could I exist without a cell phone? It’s practically an investment, … [Read more...]
Can Copywriting Be a Side Hustle?
Here's the short answer: It is possible to have a copywriting side hustle...but not the way most people treat side hustles. What Is a Side Hustle? What is a side hustle? Well, it’s basically a small business that you run in your free time to help you bring in extra cash. Some people may also refer to side hustles as "side job" or "side gig." It's typically work that you … [Read more...]
How to Break Into Copywriting
Originally Published on DearEnglishMajor.com Hey, it's Alyssa here! In the spirit of fresh starts and new opportunities, I sat down with one of our long-time friends of Dear English Major, Nicki Krawczyk. We interviewed Nicki back in 2014 not long after the launch of DearEnglishMajor.com, and she has been kind enough to share some excellent information on … [Read more...]
How to Fast Track Your Copywriting Career Success
When you realize you need a change, you want to have that change happen as soon as possible. And once you figure out how to make that change? Well, you want to motor through that process, until you break out into all of the success and happiness on the other side. If you've found your way to copywriting and you've realized it's the direction you want to take—you want to use … [Read more...]
How to Find the Time to Learn Copywriting
One of the biggest obstacles to making a significant change in your life is finding the time to do it. Here we break down exactly how find the time to learn copywriting and build your copywriting career. Finding the time to do anything is, first, a matter of priorities. (And, please understand, this is coming from someone who definitely does not always master her … [Read more...]