As a company that teaches people how to write copy and how to build their copywriting careers and businesses, Comprehensive Copywriting Academy could have been called something like “Copywriting School” or “Copywriting Course.”
But it was important to me that my students understood that this is a comprehensive program. It’s not one of those programs that you get a course in how to write copy … but then you don’t know what to do with it.
Today’s episode is a short solo episode as I dig into a little bit of history behind the name of the program and why it’s so important to me to ensure you have everything you need to not only learn copywriting, but build a thriving career that you love.
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Looking for closed captioning or a transcript? Check out the episode on YouTube!
A Sneak Peek at the Episode
[00:18] When I think back to 2011-2012, when I was conceiving of the program, I spent a lot of time trying to figure out the best name for it. Is it copywriting school? Copywriting course? I landed on the Comprehensive Copywriting Academy for a couple of reasons. Number one, because I wanted to make sure that people understood that it is, in fact, comprehensive.
[00:59] I want people to know that this is not one of those programs where you get a course in how to write copy, but then you don’t have any idea what to do with that. This is everything that you need to build a successful copywriting career, whether that is freelance or whether that is on staff, from barely knowing what the word “copywriting” means to being incredibly successful, meeting your income goals, meeting your lifestyle goals, and even, as many of our students do, ascending, leading copywriting teams, creating copywriting agencies.
[02:59] if you know my story, you might know that, I was a little lucky in one sense in that, my dad was a marketing director and back in high school he would bring home extra writing work for me to do, and, he would give me feedback on it. So I actually, I kind of knew what copywriting was, even though interestingly, strangely, after I got out of college and w- was floundering after working at a health club for a while, it didn’t even occur to me that I could do copywriting for a career.
I think back to if I had discovered copywriting, what would I have needed to build that career? And I want to give that to everyone who discovers the Comprehensive Copywriting Academy.
[05:49] The title of the program is just one small part of it. We actively back up “comprehensive” every single day. It’s so much more than a course. You have the trainings, action sheets, things to practice, bite-sized videos, and things that you can take at your own pace. But there’s also the student-only Facebook group where students interact daily, and our pro copywriting coaches are in the group giving feedback daily, too.
[07:55] And then of course too, we have our student-only events: Pitch-a-palooza, our summer event in the middle of the year, and Write Start for planning at the end of the year. You could read a book, right? But you can’t learn to swim by reading a book, right? You have to get in there and you have to participate, practice, and get feedback.
You have to hear from people who are, who have more experience or who are more seasoned than you to understand what you are doing well and what you could do better, and learn how to make those changes.
[09:34] ”How long does it take to get through the program?” And the thing is, is that you don’t have to get through the whole program. We actually just reorganized it to make it very streamlined, so it’s, it’s more step-by-step than it ever has been.
When you are in the CCA, you are in the program for life.
[10:53] I can tell you that, that without a doubt, myself and every single person on this team wants nothing more than for all of our students to be as wildly successful as they want to be.
And that is the ethos behind the program. That is the ethos that drives every single one of our decisions.
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About the Build Your Business Podcast
Ready to turn your love of writing into a successful copywriting career?
Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Nicki and Kate have 20+ and 15+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between.
Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here.
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Ep 1: What is Copywriting?
Last Updated on August 7, 2026
