This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/FRW and get on your way to being your best self. Let's get the "duh" out of the way: with copywriting training you can become a copywriter.But, when you have copywriting skills, there are so many other career and job possibilities.On today's episode of the Build Your Copywriting … [Read more...]
Episode 219: How to Avoid Copywriting Employment Scams
Quick quiz! What's the first thing you do when a potential client reaches out to you? A. Squeal in excitementB. Start digging into the copy, duh!C. Stalk them on LinkedIn Well, the answer should be some combination of A and C. Excitement is totally warranted when a new client reaches out—especially if you like the company! But, as with many things in life, we need to … [Read more...]
Episode 218: Copywriting Opens Doors to Career Opportunities – Sunny’s Story
This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/FRW and get on your way to being your best self. You know that with copywriting training you can become a copywriter. (Duh!)But did you know copywriting can open doors to so many other career opportunities? Kate and I got to sit down with CCA student Sunny to hear how … [Read more...]
Episode 213: Find Copywriting Clients Anywhere You Go
Landing copywriting clients is a lot easier than you may think.(Reminder: CCA students, you have entire courses on how to find and land clients!)But one of the most overlooked ways to find clients?Talking to people. On this episode of the Build Your Copywriting Business podcast, Nicki and Kate joke about finding clients at the grocery store. But, truthfully, you can find … [Read more...]
Episode 212: The Dangers of Steady Copywriting Clients
Having one steady, high-paying copywriting client is the dream, right?Well, to be honest, no. Copywriting is a little bit like investing. Putting your eggs all in one basket leaves you vulnerable to the whims of one company. That's why diversification is so important.When you have multiple copywriting clients, it doesn't matter if work slows down … [Read more...]
Episode 211: How to Weather the Ups and Downs of Business
You've heard me say time and time again that copywriting is an incredibly fun and rewarding career. And it is. But ... it's still a career.There are inevitably times in life—whether as a freelancer or full-time, copywriting or otherwise—when you just don't feel 100%. And sometimes we attribute those crummy feelings to the wrong things.Cloudy days, an odd text from a … [Read more...]
Episode 208: Are You Doing These 4 Things That Clients Look for in Freelancers?
🎶 What a client wants, what a client needs ...... whatever makes them happy gets you money ... 🎶I apologize if you have Christina Aguilera stuck in your head. BUT if it helps you remember the key takeaways from this episode, then you're welcome. ;)On this episode of the Build Your Copywriting Business podcast, Kate and I are talking about four crucial things that clients look … [Read more...]
Episode 207: Calling Yourself a “Freelance Copywriter”: Good or Bad?
"Stop calling yourself a freelancer!" In typical Internet fashion, there's plenty of bad information and scare-tactic hooks. That "stop calling yourself a freelancer" is just one of the examples Kate recently saw when she was on LinkedIn. In a video posted on the site, a marketing "expert" calls on freelance writers to stop calling themselves "freelance writers." Huh? On … [Read more...]
Episode 206: From Monk to Teacher to Copywriter – John’s Story
Ever struggled with finding your "thing" in life? (But really...who hasn't?! I know I have several times!)That's the place John was in before he discovered copywriting.For years, John was a monk in Japan before returning to the US and becoming a middle school teacher. But after seven years, as many teachers can relate to, he was incredibly stressed.The "ah-ha" moment came … [Read more...]
Episode 204: Dangerous copywriting strategy alert: you can’t rely on SEO for landing clients
The title of this podcast episode might sound dramatic, but it's 100% true.There are copywriting experts touting this strategy. It's so incredibly risky and, well, Nicki and Kate don't want this strategy to put your copywriting success at risk.Because this strategy sounds good.The idea is that, if you can get your copywriting portfolio to show up in search results when people … [Read more...]