A client hires you for a "VIP day." Suddenly, you're tasked with: Kicking off the project Writing a creative brief Coming up with a strong concept Outlining the copy Writing the copy (for how many deliverables is another question ...) Getting feedback on that copy Incorporating that feedback Getting final sign off … all in the span of 8 hours. And let's be real: … [Read more...]
Episode 285: She Used Her Pet PR Background to Build Her Copywriting Business – Carol’s Story
Raise your hand if you've ever thought any of the following: "It's too late." "I should have done that years ago." "I'm too old now." Well, where did that idea come from? If you've got 5, 10, 20+ years of a career left, that's a lot of time to spend doing something that doesn't make you happy. On this Build Your Copywriting Business podcast episode, CCA student Carol … [Read more...]
Episode 284: What if Someone Could Find Clients for You?
Time to put on your business owner hat: On this Build Your Copywriting Business podcast episode, I'm not asking you to commit to hiring someone to do any of these things. But I'd encourage you to listen to this episode and explore the possibilities. If you charge your clients $75/hour and you can hire someone at $25 or even $50/hour to do a task better and faster for … [Read more...]
Episode 281: Finding Copywriting Success with ADHD – Caleb’s Story
Like many Comprehensive Copywriting Academy students, Caleb was a burnt out teacher looking for a different career. On this Build Your Copywriting Business podcast episode, he's generously sharing how he made that transition, including how he's learned to use his ADHD as a strength. Several people in the community have asked about working as a copywriter with ADHD and, … [Read more...]
Episode 279: Burned Out Healthcare Worker to Healthcare Copywriter – Molly’s Story
Our feelings on niching have never wavered: niching unnecessarily limits your opportunities, especially when you're first starting out. But what if you have an entire career in an industry? You can—and should—absolutely use that experience to your advantage. CCA student and former healthcare worker Molly is sharing how she did exactly that on this … [Read more...]
Episode 277: Would You Send a $120K Proposal? She Did. – Victoria’s Story
Talking on the phone feels a little old school, don't you think? ☎️ But guess what? It's still how a lot of business gets done. And one phone call completely changed the trajectory of Victoria's career. Victoria went to school for business and launched her business as a VA in 2021. Her clients? They wanted marketing and copywriting support, too. As she … [Read more...]
Episode 272: “Don’t Believe Everything You Think”: How to Track & Test Your Thoughts
Even the MOST successful people have intrusive thoughts. Yes, influencers on Instagram who share their flawless-looking morning routines five times a week. Yes, Fortune 500 CEOs. Yes, the author who just hit the NYT bestseller list for a third time. The difference between them and those who don't achieve their goals? They've learned to manage their intrusive thoughts. The bad … [Read more...]
Episode 271: Meta Ads: the Biggest Opportunity for Copywriters Right Now
The biggest opportunity for copywriters right now? Meta ads. If you're like, "But Nicki, haven't Meta ads always been a big opportunity? And isn't Facebook dying?" Yes and no. Yes, they've always been a huge opportunity, but I'm letting you in on some things our Meta ads rep has told us that makes fresh messaging more crucial than ever. And, no, Facebook is very … [Read more...]
Episode 268: Mistaking “Ease” For “Security”
The other day, Kate and I were talking about the reasons why we like working on staff versus freelancing. Candidly, Kate told me that being on staff can sometimes feel easier (don't worry, I asked her if I could share this conversation with you!). And, hey, some seasons in our lives we just need ease in certain areas. We want to put our feet up for a … [Read more...]
Episode 267: Beyond Translation: Truly Connecting with Hispanic Audiences – Ceci’s Story
Are you (unintentionally) alienating your audience? Kate and I had the pleasure of sitting down with Comprehensive Copywriting Academy student and bilingual copywriter Ceci and WOW! This episode of the Build Your Copywriting Business podcast is a masterclass in connecting with your audience in a meaningful way.And Ceci's story is incredibly inspiring, too.As a Latina … [Read more...]