Finding a spec ad designer is one of the most crucial steps in building your copywriter portfolio—and building your career. But how do you know if someone will work well with you or not? Here we discuss what copywriters should look for in a great design partner. Why Copywriters Should Work With a Spec Design Ad Partner Remember that the designers who will be most … [Read more...]
Don’t Make This Mistake In Your Copywriting Spec Ads
You want your copywriting spec ad to be the best that it a can be. (Obviously!) But there's one huge mistake that a ton of new copywriters make that can absolutely tank their chances of getting work. Want to avoid it? I thought you might. I was watching some movie the other day in which a PR pro was advising a politician to reject the premise of a question. I'm going to do … [Read more...]
5 Questions to Make Your Spec Ads Even Better
Writing spec ads—in this case, we're talking about "fake" ads for companies, not the other kind of spec ads—is one of the most common ways for new and aspiring copywriters to build portfolios. And, because they make up so much of your portfolio, it's important that they be the best that they can be. First, you need to work with a designer on some spec ads or find a place … [Read more...]
What Does It Mean for Copywriters to Write on Spec? And Should You?
When you're looking for work, you may find some prospective clients or employers wondering if you're willing to write "on spec." If you've created spec work for your portfolio, this may sound confusing. Read on to find out what they mean and if you should ever write on spec. Writing "On Spec" vs. Creating Spec Work Writing "on spec" essentially means writing for free to … [Read more...]