We hate to be the bearers of bad news, but if confidence is not an issue for you now, it will at some point in your life. We all face situations that challenge or shake our confidence (especially when we’re new and feel the need to take on every copy project!), whether it’s in the form of self-doubt or fear. The good news: You can overcome it.
On this episode, Nicki and Kate sat down with Sheri’ DuMond, who has mentored business and sales leaders for more than 20 years. She is the creator of Confident Warriors and the Confidence Success Circle.
Inspired by their conversation with Sheri’, Nicki and Kate share additional tips for taking action in the moments you feel frozen and stuck.
Looking for closed captioning or a transcript? Check out the episode on YouTube!
A Sneak Peek at the Episode
[2:30] While 99% of the time she has unshakeable confidence, Sheri’ explains it wasn’t always this way. She shares her experiences starting in seventh grade and how she came to own her own business helping business and sales leaders bust through self-doubt and fear.
[5:36] Sheri’ digs into why confidence is an issue for people. Confidence is not something we are taught. It’s like any muscle, you have to build it on a regular basis. And it’s important to avoid comparing yourself to others.
[8:05] Imposter syndrome is a real thing. Sheri’ talks about what it is and how to move through it.
[12:20] Sheri’ has her clients explore questions like “Where do you want to be? What have you done to get there so far?” When her one-on-one clients are feeling stuck, she spends a lot of time discussing what they think is keeping them stuck. She often sees different things that are keeping them stuck and helps them find new ways of approaching challenges.
[19:06] Usually fear is what is holding people back. Fear of failure. Fear of not knowing how to move forward. Sheri’ recommends writing down all the fears that are keeping you stuck and asking, “Is this reality? Or is that made up in my mind?”
[22:29] Pick a theme song. Sheri’ also recommends exercising, writing down your goals, and taking breaks to regroup throughout the day.
[29:18] Nicki explains why she added a course about overcoming fears and blocks to the Comprehensive Copywriting Academy. She and Kate discuss why, as adults, it’s so surprising when resistance rears its head.
[32:30] The first step to overcoming roadblocks is to start with your “why.” Why are you pursuing this? Your answer is what will sustain you when, inevitably, the motivation wanes.
[38:52] Another big thing that prevents people from taking action is getting feedback. You’re going to get feedback that makes you feel like you’re off track. Being open to learning is critical; it’s okay not to know everything.
[44:48] You can get inspired from other copywriters. But the moment it goes from inspiration to “ugh, I have to be on Instagram and do a Facebook page,” it becomes critical to refocus on your goals and what you need to do to get there.
[49:46] Everything worth it in our lives is outside our comfort zone. When the voice in your head is directing you away from your big why or the direction you want to head, it’s a good sign that’s resistance.
[50:44] Words matter. Try thinking “I feel stuck” versus the more permanent “I feel stuck.” There’s also a difference between not knowing what action you need to take and not wanting to take that action. “I can’t” is another phrase to strike from your vocabulary.
[55:44] You don’t get confident before taking the action, you get confident by taking the action. If you’re waiting for confidence, willpower, or motivation, you’ll be waiting indefinitely. You need to break projects into tiny, tiny steps so it makes it hard for resistance to creep in.
[1:08:35] One client isn’t a data point that is representative of your work. But remember anything you’re spinning as negative is feedback that you can use to improve. You have to push yourself out of your comfort zone.
[1:14:44] Kate shares the time her car broke down in Italy and why you can’t plan for all possible what-if scenarios.
Mentioned on this Episode
- Imposter Syndrome: What It Is and How to Keep it From Derailing Your Copywriting Career
- How Do You Find the Confidence to Get Started?
- What to Do When Your Confidence Flags
- One Question That Can Literally Change Your Life
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About the Build Your Business Podcast
Ready to turn your love of writing into a successful copywriting career?
Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between.
Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here.
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Last Updated on December 4, 2023