Often, we're faced with several open doors...but we self-sabotage and get in our own way. When we have an an opportunity (or several opportunities!), it's all too easy to not take action toward it, whether because we don't know how, we're fearful of doing so or some combination of the two. Whatever the reason, it's easy for us to spiral into negative thinking. We start to … [Read more...]
Book Pick: How Copywriters Can Collaborate More Effectively
As copywriters, we do a lot of work on our own. After all, the actual writing of copy is a fairly solitary job. But often, we need to collaborate. With designers, yes, but also with project managers, marketing managers, and other key stakeholders within an organization. The Importance of Collaboration This is true whether you work in an ad agency or on an in-house team. … [Read more...]
Staying Productive When I’m Unmotivated: Pomodoro Technique
By Kate Kosydar In my copywriting career, I have a few challenges you may be able to relate to. I have a busy family (four kids!), a spouse who travels for work (gone for two overnights as I write this!), and an anxiety disorder (always unpredictable!). In short, I often feel overwhelmed and undermotivated. And yet, I have to be productive when I’m unmotivated or else I … [Read more...]
Book Pick: Why Your Obsession With Money is Getting in the Way of Your Copywriting Success
Money: whether we're thinking about how much more we want to make in our copywriting business or, alternatively, how scared we are to not make money as a copywriter (or both!), our hang-ups about money are often what cause us to hold ourselves back or even prevent us from fully committing to and pursuing our copywriting careers. Negative Thoughts About Money If you're the … [Read more...]
8 Tips for Successful Copywriting in 2026
Every new year presents an opportunity for new plans and new goals. It’s a prime opportunity to jumpstart (or restart) your copywriting business. Personal resolutions are notoriously apt to fail, but you don’t have that luxury when it comes to your business resolutions. Here we go over tips for successful copywriting this year, including how to figure out what matters to … [Read more...]
Create Your Own Professional Development Goals
It’s easy to compare ourselves to others in our field, as well as those outside of it: copywriters with beautiful websites, social media influencers who look like their life is out of a photoshoot (hint: what you're looking at is a photoshoot), and that not-really-friend from high school who failed at math, but appears to be making big dollars working for an investment … [Read more...]
Freelancer Self-Care: 5 Tips for Avoiding Burnout
Whether you're tackling work for clients, learning how to become a copywriter, or any other task that takes up a significant amount of your time, energy, and focus, you need to plan breaks. And I'm not just talking taking the weekend off (though definitely plan in days off, whether it's Saturday and Sunday, or other days of your choosing!) or getting enough sleep (though … [Read more...]
How To Set Up Your Schedule When Working from Home
Ah, the joys and challenges of working from home. All that freedom and flexibility! And, also, EEK! All that freedom and flexibility. As anyone who has been in charge of creating their own schedule can tell you, it’s a lot harder than it looks. It’s much easier to stay on task when there’s a risk of a coworker or boss walking past your desk at any moment. And exactly when … [Read more...]
The Importance of Freelancing in Today’s Working World
I say “new truth” but it’s really been creeping up on us for a while. First, companies got rid of pensions…then workers moved away from being “lifers” at companies…then it became common—if not necessary—to change jobs every three to five years. Now, the importance of freelancing is clear: you need the skills to find and land clients (and bring in income) whenever you need (or … [Read more...]
Overcoming Copywriter Imposter Syndrome
We’ve talked a bit before about how resistance can pop up and try to derail you whenever you’re moving out of your comfort zone. (Actually, more than a bit. We’ve talked about it as one of the sneaky distractions that will block your copywriting career progress, how "I can't" is a phrase you need to watch out for, why you need to add The War of Art to your reading list, and … [Read more...]