How to Set Your Copywriting Rates

Nicki Krawczyk, founder of Filthy Rich Writer and the Build Your Copywriting Business podcast

Everybody hates pricing their services. That’s because there is no exact science for pricing your services. There’s no perfect formula that is going to work every time and be exactly right. It’s as much art as science.

Nicki and Kate dig into why online calculators are wildly inaccurate (one told Kate, based on her experience, to charge $13,800 for a homepage). Instead of relying on faulty math, they share the types of questions you need to ask clients before pricing your services, plus other factors you need to consider, such as experience, location, rush time, meetings, and more.

Looking for closed captioning or a transcript? Check out the episode on YouTube!

A Sneak Peek at the Episode

[2:30] Pricing your services isn’t an exact science. Nicki and Kate discuss all that goes into calculating your project price – and why you can’t just use a calculator.

[5:00] The importance of individualized solutions for clients is a key element in any and all discussions on pricing for a project. No two projects are the same.

[6:37] Clients are not professional copywriters. There will be a lot of questions back and forth because you cannot price a project without knowing the scope of what the client wants.

[13:07] Nicki and Kate outline what to consider (and what to ignore) when determining a baseline price and hourly rates such as project scope, rush time, previous prices, and more.

[14:00] How do you know how long a project will take? Nicki and Kate discuss how to account for various time inconsistencies between clients.

[16:30] You should not quote on a discovery call. Factor in all the elements needed to come up with the quote and then you can send it to your client!

[23:00] Ask yourself “Will I be happy working at this rate?” Kate and Nicki explain how to push past comparing your own copywriting business (and rates!) to others.

[27:45] Nicki and Kate discuss various pricing outlines such as paying by the word and hourly work.

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About the Build Your Business Podcast

Ready to turn your love of writing into a successful copywriting career?

Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Nicki and Kate have 15+ and 10+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between.

Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here.