If you love writing, you're going to relate to Maile's story.Maile went to school with the goal to write for television, but as life happens, she found herself in content writing roles. Unlike most Comprehensive Copywriting Academy students, Maile discovered the CCA when she was already writing for some clients. But these clients were looking to her to write … [Read more...]
Episode 224: Why You Should (Almost) Never Quote Copywriting Prices on a Call
If your neighbor with a 5-bedroom, 4.5-bath house needs a renovation and your other neighbor with a 1-bedroom, 1-bathroom house also needs a renovation, do you think they'd cost the same price?No way!That's the same that's true of copywriting projects.Not all copywriting projects are the same and there's NO WAY! you can quote an accurate price without understanding the … [Read more...]
Summer Rewind: Ep. 17 How to Set Your Copywriting Rates
One of the biggest reasons that people “don’t make it” as a copywriter? Undercharging. (Or worse, charging by the word.) But on the flip side, you also have to be careful not to overshoot the market rate for your expertise. As you can already see, pricing your services is a delicate balance to master. And with no exact formula to tell us how to do it, calculating your rates can … [Read more...]
Episode 179: Should You Offer Discounts or Sales on Your Copywriting Services?
As consumers, we are surrounded by discounts tempting us to make all kinds of purchases. So as a copywriter, it’s natural to ask yourself, “Should I offer discounts to customers?” While discounts and sales might *seem* like a quick fix, they're actually not such a great way to start landing more clients. The good news is, there are ways to make yourself more marketable to … [Read more...]
Episode 163: Are Your Copywriting Prices Leaving Money on the Table?
Do your project costs only factor in time spent writing, editing, and in meetings? If so, you may be doing a lot of pro bono work for your clients–and we’re fairly certain you didn’t get into this business to work for free! As a freelancer, it’s easy to get caught up in our emotions, fear, and self-doubt. In this episode, Nicki and Kate encourage us to put on our CFO hats, … [Read more...]
Episode 147: How to Avoid Freak-Outs & Solve Any Challenge
As much as we love building our own businesses and being in charge, it's not always going to be smooth sailing. It’s still real life, and challenges will probably come up. When things do go wrong, the tendency is often to panic and freak out. In today’s episode, we are giving you a set of tools to figure out what the problems are in your business (or any area of life!) … [Read more...]
Copywriting Rush Fees: When and How to Charge Them
The vast majority of copywriting projects do not need to get completed in a rush. As we like to say, there's no such thing as a copywriting emergency. However, occasionally clients will have a copywriting need that they need done fast. And in these cases, you will likely want to bump up your rates and charge a copywriting rush fee. By "rush" we mean scenarios like a client … [Read more...]
Ep. 17: How to Set Your Copywriting Rates
Everybody hates pricing their services. That's because there is no exact science for pricing your services. There's no perfect formula that is going to work every time and be exactly right. It's as much art as science. Nicki and Kate dig into why online calculators are wildly inaccurate (one told Kate, based on her experience, to charge $13,800 for a homepage). Instead of … [Read more...]
Increase Your Copywriting Pricing Without Burning Bridges
The rates you charge when you first get started as a copywriter will not—and should not—stay the same throughout your career. Remember that copywriting is a merit-based career. Regardless of your background, your age, your gender, your race, any demographic difference, if you can write great copy, people will hire you. And since it’s a merit-based career, that means your … [Read more...]
Should I Put Prices on My Website? What Copywriters Need to Know
We hear a this a lot: Should I put prices on my website? After all, when you go to buy anything else online, there’s a clear price. But it’s a little different with copywriting. As a copywriter, you’re always going to customize the service you’re providing to meet your client’s specific needs. A website for one client may require a lot more work than a website for … [Read more...]