The rates you charge when you first get started as a copywriter will not—and should not—stay the same throughout your career. Remember that copywriting is a merit-based career. Regardless of your background, your age, your gender, your race, any demographic difference, if you can write great copy, people will hire you. And since it’s a merit-based career, that means your … [Read more...]
What Copywriters Charge for Content Writing
First, of course, let’s get some definitions down: Copywriting is advertising and marketing writing; words that are designed to sell or persuade. Websites, emails, banner ads, brochures, magazine ads, billboards, etc. Content is writing that’s designed to educate, entertain, or inspire. Think: blog posts and articles. They’re both forms of writing, but copywriting requires … [Read more...]
Why Most Advice About How to Price Your Services is Dead Wrong for You
I was watching an online training about freelancing a few weeks ago, and something the trainer said threw up a big red flag. (By the way, sure I already knew most of what he had to say, but I’m always taking new trainings and watching webinars to pick up whatever new tactics are out there. I strongly encourage you to do the same.) Anyway, this trainer was talking about how to … [Read more...]
Copywriting Is Only 1/3 Writing—Here’s Why That Affects How You Charge
“How much should I charge per word?” is one of the scariest, most misguided questions a copywriter can ask. And I don’t really blame new copywriters who ask that question, since there are plenty of “work farming” companies that happily advertise their “copywriters’” price per word. So let me make one thing very, very clear: Professional copywriters do not charge by the word. … [Read more...]
Copywriting Q&A: By the Minute? The Hour? The Word? How You Should Charge
Discussing rates or salaries is uncomfortable for most people. Of course, as a copywriter, you also have the added issue that you can charge for copy projects in a couple of different ways. Oh, and some of those ways mark you as a complete amateur. Nervous yet? Don't be—I've got the solution for you right here. Read on... Today's question comes from Nick S. who asks, "I'm … [Read more...]
Copywriting Q&A: To Charge or Not to Charge?
Today's question has to do with a tricky subject for most writers: money, moola, cash-ola. Many of us, even the Filthy Rich ones, have a hard time figuring out how to charge for our services. Today's question from Ethan O. gets us started on the topic: "I'm starting to work with a new client whose office is kind of far away. When I put together my estimate … [Read more...]
