When most people think of switching careers, they think of leaving one full-time job for another. That can be great. But there’s another option that can offer many of the same benefits, plus a few more: working as a copywriting contractor. Many people use the terms “freelancing” and “contracting” interchangeably, and they do have a few similarities. In both cases, you’re … [Read more...]
Job Titles for Copywriters’ Coworkers Explained
As a copywriter, you're never working in a vacuum. Your job involves collaborating with lots of people and departments regardless of whether you work in-house or remotely. But when someone says, "Go talk to traffic," do you know what that means? Here we explain some job titles copywriters encounter so you're prepared to collaborate with the best of them. When in Doubt, … [Read more...]
Copywriting Success Secrets for Extroverts
If you’re someone who thrives off of interactions with people, how does the “sit alone and write your copy” lifestyle of the copywriter suit you? Good news: By following a few tips, it can suit you quite well. Copywriting makes a great career for extroverts, just as much as it does for introverts. You just have to design your career to fit your personality. At first blush, … [Read more...]
The Biggest Copywriting Print Portfolio Mistake
Your print portfolio is how you demonstrate your skills to a potential employer and walk them through the best of the work you've done thus far. But many copywriters are making a mistake that, at best, reflects poorly on them and, at worst, could cost them the opportunity. Now, you already know that your portfolio (both print and online) has to be in absolute, tip-top … [Read more...]
5 Reasons You’re Not Getting Copywriting Job Responses
After you go through all the time to find job listings, polish your resume and submit it, it can be soul-crushing not to hear back at all. What's going on? What are you missing? And how can you fix it? The bad news is that there are some pretty common things that keep people from getting calls for interviews after they apply for a copywriter job. But the good news is that … [Read more...]
What’s an Internal or In-House Ad Agency?
Sure, all copywriters daydream about being Don Draper and commanding—or even just being a part of—a creative team in a big, hip advertising agency. But there's another kind of opportunity you need to know about that offers all the smart coworkers, interesting projects, and, yes, sometimes tough deadlines outside of the traditional ad agency: in-house agencies. Ad Agency … [Read more...]
Supercharged Job-Hunting Tactics
Let's face it: No one likes looking for a new job. Usually, you're looking for one because you're disenchanted with your current one or you don't have one—not exactly Zen-like states of mind. Plus, you know you're up against unknown, unseen, huge hordes of people vying for the copywriting position you've got your heart set on. You may feel like you're going to get lost in … [Read more...]
Must-Haves for Your Copywriting Print Portfolio
I know: in this day and age, it can seem kind of antiquated to have to use a print portfolio. But even though you have an online portfolio (and you do right?) you'd better plan to show up for interview with a print portfolio, ready to show off your work. For copywriters applying to in-office jobs, putting together a print portfolio is something that they often forget ... … [Read more...]