When Jenni joined the Comprehensive Copywriting Academy in April 2021, she was working in a marketing role. Writing was part of her day-to-day work, but, like most CCA students, she didn't know what copywriting was, much less that it was an entire career! Before she even finished the course, she was landing her first clients. Spoiler: in less than two years, she was managing a … [Read more...]
This Brand-New Copywriter Landed a Senior Copywriting Role
You'll often hear copywriters talking about imposter syndrome, especially when first starting out. If you've ever had thoughts like, "I'll never be good enough" or "they'll think I'm a fraud!", then I think you'll really enjoy hearing Mike's interview. As a Comprehensive Copywriting Academy student, Mike knew he had a lot to offer prospective clients and didn't let his years … [Read more...]
Ep. 51: Working at an Agency & Collaborating with Other Copywriters – Jen’s and Julie’s Story
If you think other copywriters are your competition, think again! Working with other copywriters is not only a great way to bounce ideas off another creative, it's also bound to happen, especially if you work at an agency like Comprehensive Copywriting Academy students Jen and Julie. In today's episode of the Build Your Copywriting Broadcast, Nicki and Kate sit down with these … [Read more...]
Ep. 23: The Illusion of Safety: Freelance vs. Full-Time Copywriting (a.k.a. the Illusion of Safety Episode)
Deciding to go freelance instead of working a traditional 9–5 can be incredibly anxiety inducing. But gigging may be your golden ticket to career freedom. In this episode, Nicki and Kate discuss how job safety is an illusion and the only way to truly be "safe" is to be in control of your career yourself. Freelancing allows for control over practically every aspect of your … [Read more...]
Is it Better to Be an On-Staff Copywriter or a Freelance Copywriter?
One of the (many) great things about being a copywriter is that it’s a very flexible career: In many ways, you can work for whom you want to and work how you want to. But that much flexibility and so many opportunities can be overwhelming for people, so I often get asked if it’s better to focus on on-staff or freelance copywriting careers. The first thing I want to make … [Read more...]
What Does a Typical Copywriter Day Look Like?
It’s one thing to want to make money through your writing talents and another thing entirely to actually do it. You might be able to imagine writing copy for a living: making a good, quite possibly really good living from your writing. But you might get a little fuzzy when it comes to the details. What does a day in the life of a copywriter actually look like? You can … [Read more...]
5 Ways to Make Your Copy Boss Hate You
In any job, you want to earn the trust and respect of your boss. But let’s turn that on its head a bit, shall we? We’re going to explore the things copywriters do that make bosses hate them. The easiest tips for making your boss happy with your work are to work hard, stay engaged, and keep learning. But let’s look at it from another angle: What would a copywriter do … [Read more...]
What to Look for in a Copywriting Job
When you’re applying for copywriting jobs, you’re looking for a good fit for you just as much as the company is looking for a good fit for the position. But what does that mean? What makes one job great and one job “meh”? What, ultimately, should you look for in a copywriting job? First, let's set aside salary and benefits. A job has to have a salary that is commensurate … [Read more...]
Here’s Why HR Is Not Your Friend
When you’re already in a job, your friendly HR team is a great ally. But HR is not your friend when you're looking for a copywriting job and, in fact, it might be your biggest barrier to landing an interview—never mind landing the job. Here's what to do when you find a copywriting job you really want. Don't Submit Your Resume for Copywriting Jobs The number one tip I … [Read more...]
The One Thing Your Copywriter Resume Is Missing
There are lots of books and sites about putting together your resume. But the vast majority misses one crucial item—which means your resume is missing it, too. There is one thing that is likely missing from your copywriter resume. When you’re looking for work, the biggest questions on your mind are very likely, “How do I get what want out of a job?” and “Do I want this … [Read more...]