There are lots of books and sites about putting together your resume. But the vast majority misses one crucial item—which means your resume is missing it, too. There is one thing that is likely missing from your copywriter resume.
When you’re looking for work, the biggest questions on your mind are very likely, “How do I get what want out of a job?” and “Do I want this particular job?”
As you’re putting together your resume and applying for work, then it’s natural that these questions would be on your mind, too.
Is Your Thinking Backward on Your Resume?
But the problem with focusing solely on what you want out of a job is that it stops you from thinking about what a job wants out of you. In this way, your thinking is backward. You need to think about the recipient of your resume, not yourself as the job seeker.
As a copywriter, you know that “benefit to consumer” is the most important thing to convey. As a job applicant, however, it’s exceedingly likely that you’re missing it.
Many resumes start with an “objective” section in which applicants talk about what they want out of a job. To this, most hiring managers are going to say, “Who cares?” (And, in truth, people just likely rephrase the job title they’re applying for in this section anyway, so it doesn’t really serve a purpose.)
A hiring manager’s first objective—especially since they don’t even know you yet!—isn’t what you want out of a job. Their first concern is what you can bring to a job. And that has to be conveyed in your resume.
What Can You Bring to the Job?
If you have an “Objective” section in your resume, delete it. And if you have an “About Me” section at the beginning of your resume, prepare to revamp it.
What is your benefit to consumer (in this case, your future employer)? What makes you the best candidate for this job? What makes you a unique candidate for this job? What do you have to offer that no one else does? These are the questions you need to answer at the beginning of your resume. (And prepare to answer them should you land the interview!)
The best way to improve your chances of getting a reply to a resume submission? Stop making your resume about what you want and start making about what you have to offer.
Look at your resume objectively. If you were the hiring manager who received it, would you see someone who has something special to offer the company? If not, it’s time to rewrite your intro.
Worried about having too little experience? Learn more about how to created a selected credits resume >>
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How have you changed your resume’s About Me or intro section to focus on the company’s needs? What was missing from your copywriter resume that you added? Let us know in the comments below.
Last Updated on August 25, 2023