One of the most common questions I get from people who are interested in getting into copywriting is, "Great, I'm interested—but when will I start to make money?" It makes sense: we want to know what the earning potential is before we jump headfirst into a new career. So, I’ll answer this question, but I’m going to presuppose that you’re on an actual copywriting study … [Read more...]
Episode 130: 4 of the Highest Paying Copywriting Niches
As you know, we do not recommend choosing a copywriting niche when you're just starting out as a copywriter. That advice still applies. There are high-paying copywriting clients across any and every industry. That said, there are four industries that tend to have clients willing to pay more—and higher paying projects—than other industries. (Emphasis on tend.) You may … [Read more...]
B2B vs. B2C Copywriting: What to Know
There are two types of clients you'll work with as a copywriter whether you're a full-time employee at an ad agency or internal agency, or a part-time freelancer: B2B (business-to-business) and B2C (business-to-consumer). Both offer many opportunities for copywriters and both involve different types of work. When you're looking for a copywriter job or pitching new clients, … [Read more...]
BONUS Laser Coaching: Lower the Pressure on Pitching
If you find yourself putting off pitching because it feels intimidating, you’re not alone. But in order for pitching to feel less intimidating you need to START pitching. On this bonus podcast episode, CCA student Alex joins Nicki and Kate for a Laser Copy Coaching session to dig into why she finds pitching overwhelming. If you're looking for guidance on how to overcome … [Read more...]
Ep. 48: Mistakes to Avoid When Pitching Freelance Clients
Have you been pitching freelance clients but never getting a response? You'll want to listen as Nicki and Kate break down how not to pitch. On this episode, they dive into the biggest mistakes to avoid when pitching freelance clients and why those mistakes are hurting your business. Nicki and Kate provide insight from a client's perspective on how to make your pitch stand out … [Read more...]
Ep. 45: How to Calm Your Nerves for Meetings with Copywriting Clients
When a client responds to a pitch or a discovery call goes well and a client wants to work with you, there's a feeling of excitement … followed quickly by "oh no…now I have to talk to this person!!" If you've ever had that feeling of excitement followed quickly by mild panic, this episode is for you. Nicki and Kate walk through tips to help you reframe the situation and calm … [Read more...]
Ep. 42: How Copywriters Can Negotiate with Confidence – with Susie Tomenchok
If the idea of negotiation freaks you out, you'll want to listen to Susie Tomenchok's tips for getting more comfortable and effective at negotiation. Susie, a negotiation guru, breaks down the stigma associated with negotiation, offers tips for asking more (if you're not hearing "no" enough, you're not asking enough), and explains how we can use "no" as a start of a … [Read more...]
BONUS Laser Coaching: Breaking the Feast or Famine Cycle, Nailing a Discovery Call, and Getting Replies on Pitches
In this episode, three CCA students each sit down with Nicki and Kate to ask their most pressing questions. These 10-minute laser coaching sessions are designed to help students overcome their biggest roadblock so they can continue making progress on their goals. First, Nicki and Kate talk with Abigail about pricing and the feast or famine cycle. Then, Lindsey asks about the … [Read more...]
Laser Copy Coaching: Value-Based Pitches, English-Language Nuances, and About Pages
In this episode, three CCA students each sit down with Nicki and Kate to ask their most pressing questions. These 10-minute laser coaching sessions are designed to help students overcome their biggest roadblock so they can continue making progress on their goals. Cleoniki asks for feedback on some of her pitch emails, Angela talks about English-language nuances, and Jenn asks … [Read more...]
Laser Copy Coaching: Refining Pitches, Finding Focus, and Adding Companies to Your Pitch List
In this episode, three CCA students each sit down with Nicki and Kate to ask their most pressing questions. These 10-minute laser coaching sessions are designed to help students overcome their biggest roadblock so they can continue making progress on their goals. Terry asks for feedback on pitch and follow-up emails; Jessica, who just moved, asks about pitching companies when … [Read more...]