As you know, we do not recommend choosing a copywriting niche when you’re just starting out as a copywriter. That advice still applies. There are high-paying copywriting clients across any and every industry.
That said, there are four industries that tend to have clients willing to pay more—and higher paying projects—than other industries. (Emphasis on tend.) You may incorporate these industries on your pitch list, but we’d recommend not limiting yourself to any single industry—or judging any single industry based on one client or one experience.
Listen in to hear what these industries are and what you need to know about each of them.
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A Sneak Peek at the Episode
[0:51] You’ve heard us talk about not niching before and that advice still stands, but we get asked all the time what industries pay well for copywriting work – so here we are.
[5:24] The first two industries are financial and technology. There’s also an intersection where these two meet called “FinTech.”
[5:55] Anything that we do that takes us out of our comfort zone deserves to be acknowledged.
[11:12] The third industry in healthcare; this isn’t just hospitals but products/services for the industry, fitness, health coaches, and more as well.
[14:32] Getting work inside these higher-paying industries without experience can be done – you have to be willing to learn, ask good questions, and provide your clients value.
[17:26] The last industry is start-ups – which are all going to be unique. They will likely have different funding and budgets when compared to one another, but it is also a lot of fun to work on something from the beginning.
[24:27] Just remember to stay curious! Just because you like or know a lot about something, doesn’t mean that it will be enjoyable to write about it.
As with every episode, we highly encourage you to listen to the entire conversation! But, here are a few of the highlights:
“You have no clue what [a client’s] financial situation is. You have no idea if the business is in the black, in the red, doing well, not doing well. There are plenty of high-paying copywriting clients across any industry.” – Kate”We’re talking about industries, but it doesn’t mean that you have to go all in on that industry. Our students know that you can structure your pitching so that maybe on Monday you pitch to one kind of industry. Maybe on Tuesday you pitch to a totally different kind of industry. And so on. You can do work within an industry without doing work only within that industry.” – Nicki
“Instead of feeling like ‘oh I’m an outsider! Imposter syndrome! how could i possibly break into this?’ Think of it more as, ‘oh outsider, I have a very fresh perspective. I can come in and ask the questions like a child would to understand this and get new insights and information that maybe they wouldn’t and probably wouldn’t because they’re so close to the product and service.” – Kate
“You have no clue what [a client’s] financial situation is. You have no idea if the business is in the black, in the red, doing well, not doing well. There are plenty of high-paying copywriting clients across any industry.” – Kate
“Every company is different, just like every person is different. Sometimes we’ll hear from students who say, ‘I’m never going to work on staff at a company ever again. When I was on staff, it was awful …’ Or, on the other side, ‘I only work at agencies because I love agencies …’ It’s going to be totally different with each company. For every fantastic company, there’s a crummy one … you can really know what you’re getting until you start the conversation with people.” – Nicki.
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Last Updated on May 22, 2023