If you want to stay on top of your game, you can never stop learning. And thank goodness, right? How boring would life (and our careers) be if we never had to learn anything new? Well, good news. As copywriters, we’re in the world of digital marketing and that world is always changing and developing. With new sites, programs, and even means of communication (hello, … [Read more...]
The Career Resolutions You Need to Make
Look, I know: New Year’s Resolutions get a bad rap. But it’s not the resolutions themselves that are the problem, it’s us not following through on them, right? Not achieving resolutions in the past isn’t a reason not to make them now—especially for something as important as our careers. Remember, we spend at least 40 hours per week (and often more) plus commuting time at … [Read more...]
Business Strategies for Copywriting Success in the New Year
Congratulations! You’re this close to making it through another year and starting a whole new one. Yippee! And, if you ask me, part of what makes this time of year so exciting is the potential for positive transformation in the new year. But guess what? True transformations don’t happen by accident. If you want an amazing 2023, you have to PLAN for an amazing 2023. … [Read more...]
Prepping for a Successful New Year: Looking Back to Move Forward
I love the idea of a fresh start and, as you might expect, I just love the coming of a whole new year. All of the possibilities!! But one important lesson I’ve learned is that if you want to improve the coming year, you need to reflect on the one that’s passing. So, while in the next few weeks we’ll go over key questions to help you plan a successful year ahead, today … [Read more...]
Why Setbacks and “Failures” Don’t Mean What You Think They Do
Look: No one likes to miss their goals. No one. But there are some of us who miss our goals and move on to the next one, and there are some of us who miss our goals and spend a lot of time focused on that failure. And it’s probably no surprise that most of us fall in that second group. When we don’t hit our goals or don’t manage to do what we’d planned to do, most people … [Read more...]
How to Manage That First Copywriting Client Panic
When you’re learning copywriting, building your experience, and starting to look for clients, it can feel like everything is going to be smooth sailing once you first start landing clients. But I want to prepare you for something (and then help you get through it). When you start getting work, your first reaction will be elation. And then, likely about three seconds … [Read more...]
How To Be a Copywriter If You Hate Selling
I hear this a lot. “I’m interested in copywriting, but I don’t want to trick people or force people into buying anything.” And I definitely get that. A lot of people get put off by the idea of selling and pushing things on people. No one wants to feel disingenuous or pushy. Well, good news! Copywriting Is About Connecting, Not Selling First, that's not what … [Read more...]
Should Copywriters Be Concerned About a Recession?
Do the words “fiscal cliff” and “economic trouble” fill you with fear? Take heart: copywriting is one of the best jobs in a recession. First, while there will be a recession at some point in the future (since that’s how economies work), there’s no way of telling if one is on the horizon and how long or difficult it could be. Second, I would never tell you not to … [Read more...]
What You Need to Talk to Your Copywriting Clients About Right Now
Okay, we’re going to keep it short this week because, frankly, there isn’t a lot of time. And that’s the point. It’s already mid-October, less than two and a half months away from the beginning of the holiday season. (Hanukkah starts on December 22nd this year.) And only seven weeks away from Black Friday! This means that brands need to start thinking now about their … [Read more...]
Can Copywriting Software Replace Skilled Copywriters in 2026?
It's a question almost every new copywriter has: "Is AI (artificial intelligence) taking over copywriting?" How can you not be asking this when every other headline is: "AI is coming for your job next" 😟 "AI is wiping these people out of work" 😰 "Within 5 years, AI will destroy these careers" 😱 People loooooove to click on sensationalist, … [Read more...]