• What is Copywriting?
    • Why Copywriting is One of the Most Enjoyable, Flexible Careers
    • Answers to Your Top Questions About Copywriting
  • Blog
    • Most Popular
    • Mindset & Professional Development
    • Portfolio
    • Business Development
    • Book Recommendations
    • Pitching
    • Copywriting Tips
    • Terms to Know
  • Podcast
    • Latest Episodes
    • Top Episodes for New Copywriters
    • Student Stories
  • Copywriting Course
    • Learn About the Comprehensive Copywriting Academy
    • CCA Student Sign In
    • CCA Next Level
  • CCA Reviews
    • CCA Student Wins
    • Videos: CCA Student Reviews
  • Store
  • About Us
    • About Us
    • About Nicki Krawczyk
  • Contact Us

Filthy Rich Writer

Tips, tools, & training for new and aspiring copywriters.

Tips, Tools and Training for New and Aspiring Copywriters

  • What does “Filthy Rich” mean? It means having a job you love, being good at what you do…and making great money doing it!

The Perspective Shift You NEED to Make to Be Successful as a Copywriter

By Nicki Krawczyk 2 Comments

A person looking through a rectangle they are making with their hands.

Here’s a short one, but an important one:

When we’re writing copy for our clients, it can be tempting to view the project and your copy through your own perspective.

After all, that’s the perspective you’ve been viewing things from for your entire life, right?

But, when you can’t escape your own perspective, you’re doing your clients—and your career—a disservice.

If you’ve ever looked at a product or service or ad and thought “As a man/woman/gender type/ethnicity/age group/socioeconomic group member I would never…” you’ve gotten trapped in your own viewpoint.

It may be true that YOU would never, but that doesn’t mean that this product or service isn’t valuable to people who aren’t exactly like you. Your perspective isn’t the only perspective and it also isn’t necessarily the right one.

As a copywriter, when you don’t understand that perspective—the way of viewing the world that is held by the target audience you’re trying to reach—it’s up to you to LEARN that perspective.

And it’s also up to you to avoid stereotypes, since those come seeing the world through just your own eyes, too.

Remember that copywriting is not about writing as you—it’s about so deeply understanding your client, your client’s offerings, the target audience, and the needs and wants of that unique target audience that you write in a way that connects all of that together.

“I don’t get it” or “I would never” doesn’t cut it as a copywriter, because it’s not about you.

Your turn! Have you ever had a project that challenged you to view things from a new perspective? How did you do it? Let me know in the comments below.

Last Updated on December 15, 2022

Filed Under: Copywriting Tips Tagged With: confidence, success

Interested in Copywriting? Get our Free Video Training!

Plus, get on the list for updates, freebies, and more :) 



About Nicki Krawczyk

Nicki is a copywriter, copy coach and the founder of Filthy Rich Writer. She's been writing copy for more than 20 years.

Comments

  1. Stefani Hatfield says

    February 19, 2020 at 9:49 pm

    Thank you for this “perspective”. You put this wise advice in such a simple way of understanding how to start this new career path I’ve chosen. It’s literally only been a couple days that I’ve discovered copywriting. I’ve always loved to write but never thought twice that I could actually make a possible living doing it. I’m of course in the very early stages of doing my research and trying to learn all I possibly can about it. I initially thought I’d have to put all this money into taking courses, and I was close to dropping 2 grand because based on what I read and watched thus far, I was so ready to finally invest in myself. But I’m glad to not have been so impulsive, and to first give a little due diligence to a field I knew nothing about. I often get so excited about so many different things in life and jump into too many things at once, but ultimately never really stick with it. I’ve lived my life like this for far too long, but as I enter my 30’s I’m choosing to finally grab hold of the reigns and take back some control. This article is one of many I’ve read, and although I’m thankful for the different ones I’ve read and it’s taught me quite a bit already, yours is the only one I felt compelled to comment on. I know i have so much to learn, but I’m so excited for this new journey! And I thank you for being apart of that journey! Look forward to diving into more you have to offer.

    Reply
    • Nicki Krawczyk says

      February 20, 2020 at 10:21 am

      Hi Stefani,

      I’m so glad you found this helpful—and I’m so flattered that it’s the first article you’ve commented on! It really is an exciting journey. There’s some work ahead (and of course there is, right? It’s a whole new career!) but it’s absolutely worth it. There’s a reason I’ve stuck with this business for 15+ years. 🙂

      Thanks for commenting!
      Nicki

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Click here to subscribe

Click here to subscribe

Comprehensive Copywriting Academy

Join the copywriting training program that's helping people just like you build successful copywriting careers!

Learn more
Comprehensive Copywriting Academy from Filthy Rich Writer

Portfolio Tips

  • Nicki Krawczyk, founder of Filthy Rich Writer and the Build Your Copywriting Business podcast
    Ep. 43: 4 Biggest Copywriter Portfolio Mistakes
  • Home office with desktop computer, tablet, and a mobile
    3 Copywriter Portfolio Examples That Wow Clients
  • Nicki Krawczyk, founder of Filthy Rich Writer and the Build Your Copywriting Business podcast
    Ep. 22: Why Every Copywriter MUST Have an Online Portfolio

Top Resources

  • What is Copywriting?
  • How Much Do Copywriters Actually Make?
  • Is Copywriting Hard to Get Into?
  • Why Copywriting Certificates Are B-S
  • How Soon Can You Make Money as a Copywriter?
  • What Does a Copywriter Actually Do?
  • Copywriting vs. Copyediting: What's the Difference?
  • Avoid the Copywriting Niche Trap
  • Upwork is NOT the Path to Copywriting Success
  • Getting Started in the Comprehensive Copywriting Academy

Recent Articles

  • Headshot of Comprehensive Copywriting Academy student Courtney Cherry.
    Copywriting Lets This Mom Live Life on Her Own Terms
  • Hand changes wooden cube block from B2C to B2B.
    B2B vs. B2C Copywriting: What to Know
  • How Do I Save for Retirement if I Am Self-Employed?
  • Hand lifts up a laptop that sits next to a pink old-fashioned alarm clock on a wooden desk.
    What Are Your Copywriting Business Rules?
  • Pinched fingers hold a block with a heart and people in it, placing it on the top right corner of a stack of 3 by 3 blocks each representing an employee benefit.
    Freelance Copywriter Benefits: How to Build Your Own Benefits Package
  • Facebook
  • YouTube
  • LinkedIn
  • Pinterest

Copyright © 2023 Filthy Rich Writer | About Us | Terms of Service | Privacy Policy| Business Affiliates