We’re thrilled to announce that now copywriters and business owners alike have a new resource for learning the foundational elements of copywriting.
Copywriting Strategies: A No-Nonsense Guide to Writing Persuasive Copy for Your Business, written by the founder of Filthy Rich Writer, Nicki Krawczyk, is a clear and easy-to-understand introduction to fundamental copywriting principles.
Listen in as Nicki gives an inside look at what’s inside the book, plus shares how writing a book was different than copywriting!
Get more details about the book (and order your copy!) at CopywritingStategiesBook.com.
Looking for closed captioning or a transcript? Watch the episode on YouTube!
A Sneak Peek at the Episode
[0:48] Kate kicks off this episode to share the exciting news that Nicki wrote a book! Nicki explains how this came about after a publisher approached her about writing a copywriting book. She describes the writing process and how quickly this project came to life.
[3:16] Nicki explains how the publishers knew what they wanted for the book and she was able to match that vision and provide her spin on what should be included. It was important to Nicki that this book would be for business owners and copywriters. She made a point to add a chapter about how to hire copywriters and explained why this is such an important chapter. This chapter is not only about educating businesses owners on what to look for in a copywriter but also educating copywriters on what to look for in clients and how to make their portfolios match what businesses are looking for.
[7:58] Kate asks Nicki to explain why this book is good for both setting the foundation for new copywriters deciding if they want to go down this route and for seasoned copywriters that might need a fresh take on what they are doing every day. Nicki expresses how this book was created to resonate with the reader no matter your experience in copywriting.
[12:51] Nicki describes how the book includes checklists, pages to go back and reference, the foundational elements of a creative brief and more. She wrote this to be an interactive read not just dry paragraphs. For each section, there’s an overview, exercise and then it digs deeper. She wanted to demonstrate the fun that comes with copywriting. Kate echos this and describes the book as very conversational and similar to how Nicki is on the podcast.
[15:50] Are you looking to purchase Nicki’s book? You can pre-order now! The official publish date is January 18th, 2022 so if you pre-order now, you will get it as soon as it is launched. And because we are encouraging pre-sales, we put together pre sale bonus trainings for business owners and for copywriters. Just send us your order number and we will send you both of the bonus trainings!
[21:14] Kate asks Nicki to share her experience in writing content instead of copy. Nicki describes the unique challenge of trying to make the book fun and the pressure she felt as a writer to make this a good read. She provides a sneak peak into the chapters and her thought process when creating the layout. Kate concludes the podcast by sharing our excitement for Nicki and congratulating her on this milestone.
Mentioned on this Episode
- For more info, and to order your copy, visit: CopywritingStrategiesBook.com
- Filthy Rich Writer Instagram
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About the Build Your Business Podcast
Ready to turn your love of writing into a successful copywriting career?
Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between.
Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here.
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Last Updated on September 10, 2023