When you're first exploring copywriting, there's definitely a lot to learn! But there are a few quick tips that will help you gain traction a bit faster. Here's your no-nonsense list of 10 tips for copywriters (that every copywriter needs to know!). 1. Write About the Benefits (Not the Features) This is, hands-down, the most crucial point for any copywriter to … [Read more...]
What Makes Copy Powerful?
It's definitely useful to know what the most powerful words in copywriting are. That said, though, I'm going to answer your question in two parts—first with the most powerful words and then with the true effectiveness silver bullet. Many people have lists of the most powerful words you can use in copy, so you'll see some discrepancy among them, but here are the ones most … [Read more...]
Copywriting Q&A: 3 Websites To Boost Your Productivity
Today's question comes to us from Andy K., who asks, "I get distracted really easily when I need to get work done. Do you have any resources you can recommend?" Well Andy, join the club. Part of how you're able to come up with your brilliantly creative copy involves your mind leap-frogging from concept to concept and solution to solution. Unfortunately (as you know) it's hard … [Read more...]
Content or Copy: How to Tell the Difference and What Should You Charge
When you're looking at job posts, you may see some that mention content writing. But what's the difference between copywriting and content writing? Aren't content and copywriting the same? When it comes to content writing vs. copywriting, is one better than the other? And what should you charge for each? Many people outside of the writing industry don't understand the … [Read more...]
Top 3 Biggest Email Mistakes—Part 3
Today, we're finishing out a three-part series about the biggest (and very common) email mistakes copywriters make. If you missed Part 1 or Part 2, be sure to check them out. We've covered From line disasters and Subject line pitfalls, and today we're going to cover the single biggest thing that will keep people from taking action from your email. First, a quick story. Many … [Read more...]
Top 3 Biggest Email Mistakes Copywriters Make
Email is a fast and inexpensive medium, and that helps to make it incredibly popular. And, done right, it has potential to be phenomenally successful. At the same time, though, a lot of writers and companies are making major mistakes that lead to low open, click-through, and success rates. There are three major mistakes copywriters make when it comes to writing emails. … [Read more...]
Copywriting Q&A: Top 3 Biggest Email Copy Mistakes—Part 1
Today's question is from Peter H., who asks, "I'm working on some emails for a new client and want to make sure I do my best. Do you have any tips you can offer?" Do we have tips? Oh, do we ever! Email is a fast and inexpensive medium, and that helps to make it incredibly popular. And, done right, it has potential to be phenomenally successful. At the same time, though, a lot … [Read more...]
Conquer Blank Page Panic For Good
If you're the type of person who freaks the f#!% out every time you have to start a new copy project, you're not alone. Sheer, unadulterated, new-project, blank-page, "What if I can't do this?" panic is common when you're first starting out. But I have two pieces of good news for you. First, it gets better. With some practice and some patience, eventually, you'll get to the … [Read more...]
What’s a Persona?
As a copywriter, you will write a variety of different pieces of copy. Writing a "persona" is one of them. A "persona" is a description of an imaginary person that represents one of your brand's target audiences. It's basically a composite of all the most pertinent details of the demographic (age, interests, income) and things relevant to what you're trying to sell like … [Read more...]
Copywriter Email Snippet Strategies
If you're writing emails as a copywriter, you know you need to provide your client with subject line options in addition to the copy of the email itself. But if subject lines are the most important piece of email copy, email snippets are probably the most overlooked email tactic. Snippets, sometimes referred to as "pre-headlines" or preheader text," are often-overlooked, but … [Read more...]