As a copywriter, the pieces you write will almost always include a CTA. CTA stands for call to action. A CTA is the copy you use to tell the reader what you want them to do next. A CTA is the action you want the user to take.So, if you’re writing an email and the goal is to get them to buy a certain product, it may mean linking the text “shop now,” or even working with the … [Read more...]