• What is Copywriting?
    • Why Become a Copywriter?
  • Blog
    • Most Popular
    • Growth & Development
    • Portfolio
    • Business Development
    • Book Recommendations
    • Looking for Work
    • Copy Tactics
    • Definitions
  • Podcast
  • Copywriting Course
    • Comprehensive Copywriting Academy
    • CCA Login
    • Written Testimonials
    • Video Testimonials
  • Store
  • About Us
    • About Us
    • About Nicki
    • Contact Us
  • Copywriter Jobs

Filthy Rich Writer

Tips, tools, & training for new and aspiring copywriters.

Tips, Tools and Training for New and Aspiring Copywriters

  • What does “Filthy Rich” mean? It means having a job you love, being good at what you do…and making great money doing it!

Copywriting Q&A: Top 3 Biggest Email Copy Mistakes—Part 1

By Nicki Krawczyk Leave a Comment

Today’s question is from Peter H., who asks, “I’m working on some emails for a new client and want to make sure I do my best. Do you have any tips you can offer?” Do we have tips? Oh, do we ever!

Email is a fast and inexpensive medium, and that helps to make it incredibly popular. And, done right, it has potential to be phenomenally successful. At the same time, though, a lot of writers and a lot of companies are making major mistakes that lead to low open rates, low click-through rates and low success rates. Since this topic is such a meaty one, I’m going to make the executive decision to launch another…wait for it…Three Part Series!

So, without further ado, Number 3 in the Top 3 Biggest Email Copy Mistakes:

The dreaded “From” line fail.

The “From” line is the section of the email that shows up in the “From” column of email inboxes and tells people who sent that email. It sounds so simple, and yet, a lot of people are making mistakes that get their emails almost instantly deleted.

Here’s the rule: The From line must quickly and concisely tell the recipient who the email is from without their having to think about it.

A recent trend in email is for companies to send out emails from personal accounts and the From line shows up as just that person’s name. Well, guess what? If the recipient doesn’t know who that person is, or has to spend more than 2 seconds trying to remember, they will delete it because they assume it’s spam!

They’ll never even read your message because they think you’re sending them a virus or a link to naked people or prescription meds. Or all three.

The solution? Simple. Put the company’s name in the From line. If you or your client really insist on it coming from a single person, that’s fine: Just put both the name and the company name in. For example, you could structure the From line as:

Jane Smith, Acme Paper

Jane Smith – Acme Paper

Jane Smith for Acme Paper

Or, if the person’s name is very long and, therefore, runs the risk of pushing “Acme Paper” out of the field, you could write it as:

Acme Paper’s Annette Pappadoppulous

Get your From line right and it will immediately help to increase an email’s open rate!

Ready to move on? Check out Part Two in the series.

Ready to talk back? :et us know how you’ve fixed a From line in the comments below! Or, if you’ve seen a particularly bad From line come from a non-spam company, share it here. (Just be nice! We all make mistakes.)

Tweet
Share
Pin6
Share
6 Shares

Filed Under: Copy Tactics, Q&A

Interested in Copywriting? Get our Free Video Training!

Plus, get on the list for updates, freebies, and more :) 



About Nicki Krawczyk

Nicki is a copywriter, copy coach and the founder of Filthy Rich Writer. She's been writing copy for more than 15 years.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Follow us for more tips & tools

Facebook
Facebook
fb-share-icon
Twitter
Visit Us
Follow Me
Tweet
Pinterest
Pinterest
fb-share-icon
Instagram

Search Posts By Topic

“

Break Into Copywriting

Sign up to get our FREE video training, special resources, and more!



“skills

Portfolio Tips

Why listing out all of your possible copywriting services may not be a great idea

Do You Need to List Your Copywriting Services on Your Portfolio Site?

Should I List Prices on My Copywriting Website?

4 Things Most Copywriters Get Wrong on Their Portfolio Websites

4 Things Most Copywriters Get Wrong on Their Portfolio Websites

Comprehensive Copywriting Academy

Comprehensive Copywriting Academy from Filthy Rich Writer

Join the copywriting training program that's helping people just like you build successful copywriting careers!

Recent Articles

  • What to Wear to a Copywriting Interview, In-Person or on Zoom
  • Define Your Own Copywriting Success
  • How to Prevent Ego from Derailing Your Copywriting Success
  • Freelancer Self-Care: 5 Tips for Avoiding Burnout
  • Resources Copywriters Need to Bookmark

Copyright 2021 Filthy Rich Writer | About Us | Terms of Service | Privacy Policy