As a copywriter, you will write a variety of different pieces of copy. Writing a “persona” is one of them.
A “persona” is a description of an imaginary person that represents one of your brand’s target audiences. It’s basically a composite of all the most pertinent details of the demographic (age, interests, income) and things relevant to what you’re trying to sell like buying habits and favorite brands.
When Will You Write Personas?
You’ll work on personas most often on two occasions: when a company or product is just being created or when it’s going through a rebranding. They can be great for helping the team that’s building the new product (or rebranding a current one) to keep the wants and needs of their target audience front and center.
What’s the Purpose of a Persona?
They’ll help you “put a face” on your target audience, both figuratively and literally, since a persona is also usually named (Power Shopper Pauline, for example) and paired with a stock photo of what this person might look like.
What’s Important to Know About the Persona?
In your kickoff, you’ll likely receive the demographic information and what key personality points they’d like you to include. (And, if for some reason they don’t give you this information—ask for it.) From there, it will be up to you to craft a personality from all the data.
Your Turn
What has your experience writing personas been? Let us know in the comments below!
Last Updated on January 9, 2024
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