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Ep. 1: What is Copywriting?
Copywriting is marketing or advertising writing. It's writing that is designed to sell or to persuade. It is not sales-y or pushy. (It's also not copyrighting, which is a legal term for protecting intellectual property.) But being persuasive doesn't mean being underhanded. In fact, copy (the words that make up copywriting) that doesn't provide a solution to the audience's need … [Read more...]