Today’s episode features an inside look at a live coaching session with Comprehensive Copywriting Academy student, Michelle D. Michelle came to this coaching call looking for help with what to do after sending her initial pitch to possible clients.
In this session, Nicki and Kate help Michelle rework her process for sending great follow-ups to potential clients. Listen in to this 10-minute Laser Coaching session for an inside look at one of the coaching opportunities available to CCA students.
Looking for closed captioning or a transcript? Watch the episode on YouTube!
A Sneak Peek at the Episode
Note: Michelle mentions Pitch-a-palooza and Write Start. Both are free events exclusively for CCA students. Pitch-a-palooza is designed to get students finding and landing their first clients and Write Start is designed to help students think through their business strategically to set themselves up for success.
[0:40] Nicki gives a brief look ahead at the episode. She mentions that since this is a coaching session with a CCA student, you might hear some CCA related terms being used. If you need clarification on any CCA term you hear, check the related links below!
[1:50] Michelle updates Nicki and Kate on where she is at with her pitches. She’s seen on her email tracker that her pitches are getting opened, sometimes more than once. But, she wants feedback on her follow-ups and next steps.
[3:06] Nicki mentions that the nice thing about follow-ups is it’s the easy part. She reminds Michelle that the main goal of a follow-up is to refresh your email in the prospective client’s inbox.
[6:02] One of the best parts of follow-ups is it makes it easy for the client to see your original pitch. Remember to follow-up by hitting “reply all” to your first email so that all the client has to do is scroll down to see your pitch again, or for the first time.
[7:04] The more pitches you have out in the world, the more chance that you’ll land more discovery calls. Plus, you’ll continue to improve your follow-up process moving forward.
[8:28] Michelle was struggling with what to do after sending one follow-up. But, our hosts explained that the second follow-up is really similar to the first, with the same goal: get your original pitch higher up in your prospective client’s inbox.
[12:04] Michelle shares a win with Nicki and Kate before leaving the session: her client thanked her for sending a great pitch and asked her to do more work for them down the road!
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About the Build Your Business Podcast
Ready to turn your love of writing into a successful copywriting career?
Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Nicki and Kate have 15+ and 10+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between.
Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here.