AI is coming for your job next 😟 AI is wiping these people out of work 😰 Within 5 years, AI will destroy these careers 😱 People loooooove to click on sensationalist, put-a-stake-in-the-ground headlines. And the algorithm just feeds the drama. No one is clicking on headlines like "AI is changing the way these 5 job roles go about their work." But here's the boring … [Read more...]
Episode 205 – Copywriter Holiday Survival: How to Answer Questions About Your Job
Raise your hand if you've ever told someone you're a "copywriter" and 5 minutes later you realize they think you're a copyrighter. 🙋🙋♂️🙋♀️ We want to help you avoid that situation and ALL the others like it. That's why Kate and I had the brilliant-beyond-brilliant idea to put together not one podcast episode this week but five super-short episodes that answer … [Read more...]
Episode 161: 1 Copywriting Tactic You Should Avoid at All Costs
Whether it’s the email formula that will “10x your sales” or the subject line that will “double your open rates,” there’s–unfortunately–a copywriting template for pretty much anything these days. But is pressing the easy button going to deliver excellent results for your client? Tune in as Nicki and Kate talk (ahem, rage) about why you shouldn’t undermine your own skills and … [Read more...]