There’s a reason Dolly Parton (and many others!) found success singing about why working the 9 to 5 sucks—for a lot of people, it just does. And when you’re neurodivergent like Comprehensive Copywriting Academy student and coach Cleo, it can almost feel impossible. But since going freelance as a copywriter and being in control of nearly every aspect of her professional … [Read more...]
Episode 179: Should You Offer Discounts or Sales on Your Copywriting Services?
As consumers, we are surrounded by discounts tempting us to make all kinds of purchases. So as a copywriter, it’s natural to ask yourself, “Should I offer discounts to customers?” While discounts and sales might *seem* like a quick fix, they're actually not such a great way to start landing more clients. The good news is, there are ways to make yourself more marketable to … [Read more...]
Episode 178: Combatting Anxiety-Inducing “What Ifs” with This Tactic
It’s a question that pops into most aspiring—and even established—copywriters’ minds at some point: “What if I fail?” Our brains LOVE to catastrophize and fear the worst (just another great perk of being a human...). But if you notice yourself descending into a spiral of negative thoughts, the good news is that one simple method can combat all of your panic-inducing “what if” … [Read more...]
Episode 177: Reframing Your Copywriting Goals to Align with Your Values – with Jessica Lackey
As the owner of a freelance business, you *want* to keep growing but it can be hard to know where to go next in a way that stays true to your vision. And most importantly, how do you get there without burning out? As the leader, you're steering the ship of your business solo, and it can feel lonely without anyone to help you make sense of what’s next. Instead of … [Read more...]
Episode 172: Taking Action in the Face of Imposter Syndrome – Shelby’s Story
Have you ever scrolled past copywriting roles at big-name companies, feeling like they’re out of your league? “There’s no WAY they’d consider hiring someone like me!” Many of us have doubted whether those big, corporate giants would ever give us a shot. But today, we’re about to share a story that proves those internal doubts wrong… When Comprehensive Copywriting Academy … [Read more...]
Episode 168: 1 Year to a Senior Copywriter Promotion – Kelsey’s Story
Despite being born with a passion for writing, Comprehensive Copywriting Academy student just couldn’t seem to find a way to make it her full-time gig. But spending 20 years working in the bar and restaurant industry, living paycheck to paycheck, had started to take its toll physically and emotionally. Within a matter of months of starting the CCA course, Kelsey's portfolio … [Read more...]
Episode 167: How to Deal with Haters, Doubters, and Anyone Getting in the Way of Your Copywriting Career
When you’re starting a new career in copywriting, you might run into some…less than helpful comments, shall we say. “Copywriting–is that actually a real career?” and “Is that even something you can make money from?” are some of the classics. But as Taylor Swift so wisely said: “The haters gonna hate (hate hate hate hate)” and you can’t live your life letting other people's … [Read more...]
Episode 165: Terrible Advice New Copywriters Get All the Time
We can’t help but facepalm when a student tells us, “but I’ve heard you have to [insert terrible advice from a so-called copywriting ‘guru’]?” Despite its wealth of information, the internet has created an echo chamber of bad advice, especially for new copywriters. In this episode, Nicki and Kate roll up their sleeves and dig into some of the worst recommendations out there, … [Read more...]
Episode 163: Are Your Copywriting Prices Leaving Money on the Table?
Do your project costs only factor in time spent writing, editing, and in meetings? If so, you may be doing a lot of pro bono work for your clients–and we’re fairly certain you didn’t get into this business to work for free! As a freelancer, it’s easy to get caught up in our emotions, fear, and self-doubt. In this episode, Nicki and Kate encourage us to put on our CFO hats, … [Read more...]
Episode 161: 1 Copywriting Tactic You Should Avoid at All Costs
Whether it’s the email formula that will “10x your sales” or the subject line that will “double your open rates,” there’s–unfortunately–a copywriting template for pretty much anything these days. But is pressing the easy button going to deliver excellent results for your client? Tune in as Nicki and Kate talk (ahem, rage) about why you shouldn’t undermine your own skills and … [Read more...]