No, I'm not talking about "discouragement" or "lethargy"—I'm talking about a real person. "Enemy" might be a bit of a strong word, but this person is the number one factor that can stand in between you and getting an interview for the job of your dreams. Well, obviously, the first and most important thing is to make sure that your resume and your copywriting portfolio are … [Read more...]
Your Unique Selling Point: Set Yourself Apart from the Competition
We're all in the business of selling. We're either actually trying to sell products or services, or we're trying to "sell" people on taking some kind of an action. Even nonprofits are trying to sell people on making donations. But with the unemployment rate constantly making the news and articles about "how to get a raise" and "how to brand yourself" across magazines and … [Read more...]
9 Myths About Copywriting, Part 2
As we began discussing in Part 1 of our series, there's a lot of misinformation out there about copywriting. In an effort to dispel some of the confusion, we've come up with the top nine myths about copywriting—and we're knocking 'em down, one by one. Here we look at what is and what isn't copywriting, where the money is, and why "working in your … [Read more...]
Top Copywriting Myths & Misconceptions (And the Truth Behind Them!)
Considering a new career is a lot like trying to find a place to live in a new town. You don't know the areas, you don't know who to trust, and you don't even really know what questions to ask. Well, that's where I come in. I've been a copywriter for more than 20 years now, plus teaching others how to launch wildly successful copywriting careers fore more than a … [Read more...]
Save the World and Build Your Portfolio
For a new copywriter, "How do I build my portfolio?" is one of the most important questions to answer. In the creative industry, it can often feel like you need to have lots of samples to get work—but to get lots of samples, you need to have already gotten work. Luckily, this isn't quite the case. You can build your portfolio, do good for your career, and also do good for … [Read more...]
Beat the “Bad Economy” Blues
Do the words "fiscal cliff" and "economic trouble" fill you with fear? Take heart, copywriter—you're better set up than most... Today's question is from Brandon H., who writes, "I really want to get into copywriting, but don't companies tend to cut back on advertising and marketing when the economy isn't great? I don't want to put time and money into something that isn't … [Read more...]
5 Sites To Help You Build Your Online Copywriting Portfolio
Every copywriter needs an online portfolio. This is how we prove to clients we know how to write copy. But most of us aren't web developers or designers (those are entirely different careers!). The good news is you don't need to have these skills as a copywriter. And you don't need to pay a professional or learn the skills yourself to create your portfolio. We've compiled a … [Read more...]
One Simple Resume Swap That Changes Your Game Completely
There's one simple swap that will make your copywriting resume stand out above all others. In fact, this is a swap you should make for any industry, copywriting or otherwise (so send this along to your friends). Most people have resumes that sound like they could have come out of a book—and usually because most people learned how to write them from a book. Which is all fine … [Read more...]
Get Your Copywriting Clients to Sell Your Services For You
Once you've done work with clients, one of the best ways to get additional copywriting work is to re-pitch those same clients. But another great way to land additional copywriting work is to have your clients sell for you. What does that mean? Well, in essence, this is all about the magic of leverage: letting other happy customers sell you and your services to future … [Read more...]
3 Essentials for Your Online Portfolio (And 2 Things to Skip)
Let’s start at the beginning. You must have an online portfolio. To be taken seriously at all as a copywriter now, you must have an online portfolio. Trust me. Must. Okay. That’s a bit of a pet peeve for me, can you tell? You’d be surprised how many writers ruin their chances at being taken seriously simply because they don’t have an online presence. But since you … [Read more...]