Alicia Castro is a full-time SEO analyst by day and a self-described word-wielding warrior by night. She got into the marketing world by accident when she took her SEO role and decided to pursue copywriting as a side business. In this episode, Alicia shares her creative process, what motivates her, and her advice for others getting started in copywriting. You can check out her … [Read more...]
Ep. 1: What is Copywriting?
Some people argue that copywriting has been around since ancient times—back when people were writing compelling copy for "Wanted" posters. I'm not here to enter into that debate, because what matters to you and me is copywriting in the 21st century. But, if anything, that argument proves the staying power of effective copywriting—and the need for trained copywriters. Think … [Read more...]
Top 10 Copywriting Myths and Misconceptions
There’s a lot of information out there about copywriting. The bad news, though, is that a lot of it is wrong. Lots of misinformed people are spouting a lot of useless or, worse, downright bad opinions and misinformation that are discouraging writers and keeping them from succeeding. Let’s try to fix some of that, shall we? These are some of the most alarming, confusing, … [Read more...]