As a copywriter, there’s lots of information we need to stay on top of. Some of that we can get by asking clients or fellow copywriters. But a lot of that information? We can find it ourselves. Just like your time is valuable, so is your clients’ time. You certainly want to reach out when you can’t find information that you need to move forward on a project. But you also … [Read more...]
Who You’re Not Following on Social Media (But Should Be)
Undoubtedly, you've got at least a couple of social media profiles—Facebook, LinkedIn, Twitter, and so on. Hopefully, you've already optimized them to feature your copywriting. You may even be following or connected to some of the leaders in the industry. But chances are, there are some very important people that you're not following. First, you want to make sure you're … [Read more...]