Nope! And anyone who still believes that is missing out on the massive amounts of work available to copywriters. AI is shifting the way everyone does work. Including copywriters. But that boring truth doesn't get clicks like headlines that say "AI is destroying these 5 industries." Here's what we're seeing from actually using these tools and working with … [Read more...]
How do you build a portfolio when you’ve been working in an unrelated industry for years?
How do you prove you can write copy when you haven't landed a job yet?! In the CCA, we teach you how to write spec ads. Spec ads allow you to show off your skills even if you have zero copywriting experience on your resume. We also help you avoid one major mistake many copywriters make: designing the spec ads themselves. Here's why it's a major no-no, plus why you do not … [Read more...]
What is a copywriter and what’s it like to work as one?
A copywriter writes marketing and advertising materials. But it's not about being salesy or pushy. Copywriters connect people who have a want or a need with the company or organization that has the solution to that want or need. Copywriters can work on-staff, as contractors, or as freelancers. They can work part-time or full-time. In fact, they can craft exactly the kind of … [Read more...]
What is copywriting?
Copywriting is marketing and advertising writing. More broadly, it's a form of writing that encourages people to take action. Rather than being pushy or salesy, copywriters use their skills to connect people with solutions to their problems. Head to this post to learn everything you need to know about what it means to be a copywriter >> … [Read more...]
Do copywriter’s get paid by the word like content writers?
Actually, copywriters should never charge by the word. (Content writers might, but that's part of why content is such a churn and burn industry.) One of the hallmarks of good copywriting is being able to make an impact using as few words as possible. Click here for further insight into why you should never charge by the word for copywriting work >> … [Read more...]
How do I subscribe to Build Your Copywriting Business podcast?
You can listen—and subscribe!—to the podcast through Apple Podcasts or Spotify. We also have a podcast player on our website! However, if you want to leave a review, you have to use the Apple platform. Other platforms do not have a review option. … [Read more...]
Does the course teach about SEO writing?
The short answer to this is yes. The longer answer is that there really isn't that much of a difference between copywriting and SEO copywriting. Any effective copywriter is already an "SEO copywriter." Check out the post to learn what you need to know about SEO and the little-known truth about SEO copywriting. … [Read more...]
How do I know copywriting is right for me?
Copywriting isn't the perfect career for everyone. And really, *the* perfect career doesn't even exist. Not even the one perfect career for YOU. If you're asking this question, you might be thinking you have to be SURE it’s "right" or "perfect" in order to get something out of the CCA…and that’s just not the case. If you're committed to taking action, to taking a chance on … [Read more...]