The CCA is nothing if not comprehensive. You’ll learn how the ins and outs of tailoring your copywriting based on who will see it, and where. Here is a very basic list of what we teach:
- The fundamental copywriting techniques and tactics
- How to write for interactive media (emails, banner ads, websites, online content)
- How to write for print media (ads, direct mail, sales letters, corporate pieces)
- How to navigate the creative process from kick-off to creative review
- How to work with a graphic designer
- How to build your experience—and your portfolio
- How to find freelance clients
You will also get automatic (and free!) access to a bonus course called “Write for Specific Mediums.” There you’ll learn to write product descriptions, Facebook ads, for solopreneurs, sales pages, webinars, videos, press releases, sales letters, and marketing funnels.