It’s perfectly possible for a copywriter to make six figures once they’re scaled up and working full-time. $45-$50/hr is a reasonable starting rate. Here’s the math:
$50 x 40 hours a week x 50 weeks a year (take a vacation!) = $100,000.
And that’s only your starting rate.
It won’t happen magically, and it won’t happen overnight. But once you build up your client roster and fill your billable time… Six figures is well within reach.