Every few months, I like to put together a list of books that I’ve read recently and that I think will help you in your pursuit of your copywriting and general life goals. With that said, here’s today’s list! Design the Life You Love: A Step-by-Step Guide to Building a Meaningful Future by Ayse Birsel Recently, I took a solo weekend retreat to clear my head and come up with … [Read more...]

Ambition and hard work definitely have their place in building a career…but so do contemplation and rest. If you’ve been pushing, pushing, pushing, it may be time for you to plan a little time for reflection. Here’s how… Today’s question comes from Lucas F., who asks, “I’ve hit burnout points at previous jobs and want to make sure I don’t do the same with copywriting. Do you … [Read more...]

Your copywriting portfolio acts as a kind of proof that you know what you’re doing. But there’s another element to add that can be even more enticing and make you even more sellable. What’s that? Numbers. Read on… Today’s question comes from Ellie H., who asks, “I had a potential client ask about the results of my emails. Is that something I should be tracking? Also, um, … [Read more...]

A new year is upon us and, with that, new plans and new goals. Personal resolutions are notoriously apt to fail, but you don’t really have that luxury when it comes to your business goals. In today’s post, we’re going to go over how to set up a plan for success this year: How to figure out what matters to you, how to structure your progress, and how to ensure you’re always … [Read more...]

In an ideal world, a client who needed copy would magically find your portfolio site, instantly know you’re the right copywriter for him, and immediately hire you for his many, lucrative projects. <sigh> In the real world, it’s a little less simple. First, you have to capture a prospective client’s attention. Then, you often have to “nurture” your prospective client … [Read more...]

There are a billion and one new software programs for tracking projects, sending invoices, sharing screens, and all of the other tasks you need to perform on a regular basis. But how many of them are worth it? Let’s break it all down… Today’s question comes from Julia R., who asks, “I was wondering if you could share resources that you use to step up your ‘professional game’ … [Read more...]

No one can tell the future, but sometimes we can make some educated guesses. For example, it doesn’t take a psychic to know that it’s likely that you’ll get a touch sick at some point this winter. But getting sick may mean not working, and not working may mean missing deadlines — and that’s a problem. Here’s what you can do to prepare…. Today’s question comes from Sandra L., … [Read more...]

The effort you put into prospecting is directly related to the number and quality of clients you see a few months down the line. So when you start to slow up your prospecting during the holidays, well, that can be a problem later down the line. Here’s what to do instead. Today’s question comes from Kate H., who asks, “Does it make sense for me to slow down my prospecting … [Read more...]

It’s that time of year again and you’re likely wracking your brains and ripping through circulars to find just the right gifts for the loved ones on your list. Well, if those loved ones happen to be writers (or if you yourself deserve a little treat), you’re in luck: Here’s our round-up of 12 gifts that will delight the writers on your list. Smart Notebooks Combining the … [Read more...]

Free giveaways will always be a popular marketing tactic—and they can be a great tactic for your copywriting business, too. But before you jump in with both feed, you need to keep a couple of things in mind to make sure you’re not giving everything away without getting anything (business) back. Today’s question comes from Candy C., who asks, “I’m in a small business group on … [Read more...]