You'll hear me say again and again how important your digital presence (online portfolio site, LinkedIn profile, etc.) is, but that doesn't mean you can overlook your print one. Today, we're going to talk about resources for getting your business cards created and ready to pass out to friends, contact, and potential clients. Read on... Today's question comes from Omar B., … [Read more...]

When new copywriters are getting started, they often write to me looking for a magic bullet for success. And I usually say that there isn’t one. Except…there kind of is. Today, we’re going to talk about that magic bullet and how you can acquire it for yourself. Read on… Today’s question is from Cary T., who asks, “Can you give me any tips for building my copywriting … [Read more...]

Your portfolio is one of the most crucial assets you have to land copywriting work. It proves that you know how to write copy well, even before your prospective client works with you. But what's the exact path to building your portfolio? Read on... Today's question comes from Michael S., who asks,"I just found your site! I'm excited to start digging around, but I have a … [Read more...]

Even when you want something very badly—a new career, for example—it’s not always enough to get you to take the steps to begin. Today we’re going to talk about confidence, and where to find it. Read on… Today’s question is from Marisol P., who asks, “I’m interested in getting into copywriting but I’m scared. How do I get myself to get over it and get started?” I wish I … [Read more...]

A lot of new copywriters equate speed with getting better at writing copy. And in some ways they’re right—but in others, they’re dead wrong. Here’s the case for slowing down. Read on… Today’s question comes from Jose T., who asks, “Now that I’ve been writing copy for a while, I want to make sure I’m progressing the way I should be. I’m thinking that I should be working on my … [Read more...]

One of the biggest obstacles to making a significant change in your life is finding the time to do it. Today, we’re going to break down exactly how to learn copywriting and build your copywriting career. Today’s question comes from May G., who asks, “I really want to learn copywriting. I think it could be a great career for me. But I work full-time, I’m raising two kids, and … [Read more...]

Many new and would-be copywriters ask me about getting a copywriting certificate—some sort of proof that they know how to write copy. But not only is a certificate not necessary; it could actually be detrimental to your job hunt. Here’s why… Today’s question is from Yael B., who asks, “I really want to become a copywriter (and I’m interested in your course!), but do I need … [Read more...]

Traveling the world is a pretty common dream, but certain jobs make it easier than other. And not just easier to take a vacation—but easier to spend weeks, months, or even years living overseas. Could copywriting facilitate a digital nomad lifestyle for you? Read on… Today’s question is from Lucy P., who asks, “I keep reading about people who live and work overseas, … [Read more...]

Just as you need to write emails differently for solopreneurs than you would for types of businesses, you need to write the emails subject lines differently, too. Let’s dig into how to do that. Today’s question comes from Robin M., who asks, “Is there anything I need to know about writing emails for solopreneurs? I’m writing in a more personal style, but am I missing … [Read more...]

Building a copywriting career isn’t easy—sometimes we need a little help. For me, a lot of that help comes from apps, sites, or software that allow me to keep track of my work, stay focused, and gets me down to business. Here’s what I recommend. Today’s question is from Austin R., who asks, “Do you use any kind of online programs to track your work? Is there anything you … [Read more...]