Many new (or new-ish) copywriters think that finding potential clients is hard. The truth is, it couldn't be easier: Do a Google search, open a phone book (if you can find one), or just walk down the street. Most businesses and companies need copywriting help to some degree. It's not finding potential clients that's the tricky thing; it's identifying how you can help … [Read more...]

When you realize you need a change, you want to have that change happen as soon as possible. And once you figure out how to make that change? Well, you want to motor through that process, until you break out into all of the success and happiness on the other side. If you've found your way to copywriting and you've realized it's the direction you want to take—you want to use … [Read more...]

Copywriting is a craft with a lot of moving parts. One of the easiest to forget—and also, interestingly, easiest to disregard—is the brand voice. Today, we’re talking about what makes the brand voice so important. Today’s question is from Frank P., who asks, “Do businesses really care that much about a brand voice? How much of that should I consider when I’m applying to work … [Read more...]

Taxes aren’t anyone’s favorite task—and I think I could probably include accountants in that group! But as a copywriting professional who likely takes on some amount of freelance work, it’s important that you take your taxes seriously. Today, we’re going to talk about what kinds of deductions your copywriting career can net you. Today’s question comes from Aandre H., who … [Read more...]

Every few months, I like to put together a list of books that I’ve read recently and that I think will help you in your pursuit of your copywriting and general life goals. With that said, here’s today’s list! Design the Life You Love: A Step-by-Step Guide to Building a Meaningful Future by Ayse Birsel Recently, I took a solo weekend retreat to clear my head and come up with … [Read more...]

Ambition and hard work definitely have their place in building a career…but so do contemplation and rest. If you’ve been pushing, pushing, pushing, it may be time for you to plan a little time for reflection. Here’s how… Today’s question comes from Lucas F., who asks, “I’ve hit burnout points at previous jobs and want to make sure I don’t do the same with copywriting. Do you … [Read more...]

Your copywriting portfolio acts as a kind of proof that you know what you’re doing. But there’s another element to add that can be even more enticing and make you even more sellable. What’s that? Numbers. Read on… Today’s question comes from Ellie H., who asks, “I had a potential client ask about the results of my emails. Is that something I should be tracking? Also, um, … [Read more...]

A new year is upon us and, with that, new plans and new goals. Personal resolutions are notoriously apt to fail, but you don’t really have that luxury when it comes to your business goals. In today’s post, we’re going to go over how to set up a plan for success this year: How to figure out what matters to you, how to structure your progress, and how to ensure you’re always … [Read more...]

In an ideal world, a client who needed copy would magically find your portfolio site, instantly know you’re the right copywriter for him, and immediately hire you for his many, lucrative projects. <sigh> In the real world, it’s a little less simple. First, you have to capture a prospective client’s attention. Then, you often have to “nurture” your prospective client … [Read more...]

There are a billion and one new software programs for tracking projects, sending invoices, sharing screens, and all of the other tasks you need to perform on a regular basis. But how many of them are worth it? Let’s break it all down… Today’s question comes from Julia R., who asks, “I was wondering if you could share resources that you use to step up your ‘professional game’ … [Read more...]