It’s the Most Wonderful Time of the Year…for Your Business Whether you like it or not that it’s only October 1st and the stores will begin stocking Christmas and Hanukah decorations soon, there’s one key takeaway for you as a copywriter… Businesses are starting to think about holiday promotions... Which means you could be writing those promotions for them. That’s … [Read more...]

If it hasn't happened yet, very soon clients will start coming to you. They’ll get referred by your previous or current clients or they’ll find you on social media and they’ll come to you. Which is great! It feels great to not have to go out there and prospect for every single new client. But a single question can make the difference between you doing so-so work for a new … [Read more...]

Republished from DearEnglishMajor.com Hey, it's Alyssa here! In the spirit of fresh starts and new opportunities, I sat down with one of our long-time friends of Dear English Major, Nicki Krawczyk. We interviewed Nicki back in 2014 not long after the launch of DearEnglishMajor.com, and she has been kind enough to share some excellent information on copywriting with us here and … [Read more...]

Let me ask you something: If you went on a first date and, as soon as you sat down, your date asked you to marry them…would you do it? Of course not! You don’t know them! Okay, another question. This time, it’s still your first date, but your date makes you sit and talk with them for four hours—then they ask you to marry them. Still no? In the first scenario, it’s just … [Read more...]

If you do any reading about business, you'll already know that a big topic is "scale"—as in "how to scale your business." It's an important topic for businesses big and small...and, my copywriter friend, it's an important topic for you, too. In a nutshell, "scaling" is growing your business. Ideally, it involves growing your business in profit as effectively and efficiently … [Read more...]

Most copywriters don’t have the luxury of working on just one project at a time, so they have to be able to juggle multiple assignments at the same time. This is difficult for even the most seasoned writers, but a project management tool can make a huge difference in a copywriter’s organization, time management, and content output. Benefits of project management for … [Read more...]

Writing for big brands is a bit different than creating content for local businesses. When you write for well-known companies, you have to follow stricter content guidelines and more rules. Adopting an overly relaxed demeanor while creating content for such firms won’t get you anywhere. If you are a writer and want to start offering your copywriting services to big-name … [Read more...]

If you spend any time online among entrepreneurs and business owners, you’ll already be familiar with a very popular topic: the “money mindset.” If you don’t, here’s what it refers to in nutshell: Your money mindset is how you think about your finances and about money in general. People with a positive money mindset believe that they can make as much money as they want … [Read more...]

A few years ago, I was on a flight and in a bad mood. The flight had been delayed, I was tired, I had a lot of work ahead of me and, to top it all off, the woman next to me was actually reading my computer screen over my shoulder. Who does that?? I’m not proud to say that my knee-jerk reaction would have been to give her an annoyed, nasty look. Instead, though, I … [Read more...]

If you’re creative and you’re looking to make money as a writer, I have good news for you: Copywriting is absolutely the way to go. You get to be creative and you get paid well for the work that you do. However, if, to you, “being creative” means being airy and free and without constraints, I have bad news for you: You’re not going to make much money. For a lot of … [Read more...]