Most copywriters work hard to get their clients. But when the project is over, they let those same valuable clients disappear, never reaching out to them again. Today, we’re going to talk about a strategy to get more work from previous clients. Read on…
Today’s question from Molly W., who asks, “I finished up some projects with clients I really, really liked. Do you have any ideas for ways to get more work with them, either now or later on?”
One-and-done is never a great strategy for a business, but it’s one that many copywriters adopt.
Does this sound like you? You land a client, you do the work, you do the revisions, you send the invoice…and you never talk to them again. Or you do—but only if they reach out to you later.
It’s both faster and easier to get more work from previous clients than it is to find new clients. So it makes the most sense for your business to create a plan to generate more work from past clients.
The process for doing this is relatively simple: six months to a year after you wrap up a project with a client, reach out to them again and offer to set up a strategy call.
On this call, you can talk to them about ideas for email campaigns/funnels, website additions, advertising, or any other marketing project to help drive their business forward. They get the benefit of talking ideas through with a professional, and you get the benefit of potentially generating new work.
Now, obviously, not every one of your past clients will want to set up a call, and not every call will lead to more work. But this is a great way to keep yourself on your previous clients’ radars, and a great way to easily generate work.
Your turn! Have you tried using strategy calls to generate more work? Let us know in the comments below!