Your career doesn’t have to stop with one-to-one services. Eventually, you can grow your copywriting business into an agency! Michelle Fernandez did exactly that and built her own agency that specializes in paid media and funnel building.
Michelle talks with Nicki and Kate about how she started her agency, what she looks for in a copywriter, and other best practices for running an agency successfully.
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Looking for closed captioning or a transcript? Check out the episode on YouTube!
A Sneak Peek at the Episode
[1:25] We are introduced to Michelle, who owns her own agency, and is very sought after in the digital marketing industry.
[8:00] Instead of having Michelle’s vision be on numbers, it’s been on what those numbers can bring her and how it can open up new opportunities for her and her team. And she tries to transfer that same mindset to her clients.
[10:15] Don’t lose sight of the snowball effect that your work can create, the change it can create for your clients, and remember that when determining your worth and what to charge.
[12:30] Don’t assume that a potential client will understand how your services will benefit their business!
[16:00] If you are ready to hire someone you don’t need to jump right in with a full time employee, don’t forget you can break it up into what will be the most efficient work flow.
[18:30] It is okay to change your business structure. It is your business and you can decide what you want to do and what works best for you!
[19:50] When Michelle is looking for a copywriter, or helping a client find a copywriter, she makes sure to look for someone who can guide her on what they think she needs to get the most leads, sales, conversions, etc.. She wants someone who can give her all the information so she can make a savvy business decision.
[24:00] It’s important to know there is a different between being nervous and being apathetic when on a call with a potential client. Show that you value your services and are interested in the business of the potential client!
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About the Build Your Business Podcast
Ready to turn your love of writing into a successful copywriting career?
Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between.
Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here.
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Ep. 104: Biggest Copywriting Mistakes in Our Careers
Last Updated on September 10, 2023
