Today’s episode is about word choice—but not the copy you are writing, but how you are speaking and describing things to yourself. Our words have a lot of influence on the outcomes of situations that we might find uncomfortable or hard or scary.
You have to make the decision to speak to yourself in a more empowered way. Listen in as Nicki and Kate offer tips and benefits to speaking more kindly to yourself.
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Looking for closed captioning or a transcript? Watch the episode on YouTube!
A Sneak Peek at the Episode
[2:00] Today’s episode is about word choice—but not the copy you are writing, but how you are speaking and describing things to yourself.
[3:35] Things are only has hard or as scary as you make them.
[4:45] Often times we use the words hard and scary, when really it’s just uncomfortable and pushes us outside of our comfort zone.
[8:45] It’s so important to not start off by limiting yourself, by using the words it’s “hard or scary or you can’t.”
[11:00] To achieve the things you really want you must step outside of your comfort zone.
[15:00] When doing something that is a little scary or uncomfortable, pay attention to how your body feels. Do those feelings outweigh the potential benefits to your business? Probably not!
[18:50] You don’t overcome self doubt before you step out of the comfort zone, you overcome it by dipping your toes out of the comfort zone.
[21:20] Ask yourself empowering questions and think about ways to make it more fun.
[30:00] You have to make the decision to speak to yourself in a more empowered way.
Must-Hear Takeaways
As with every episode, we highly encourage you listen to the entire conversation! But, here are a few of the highlights:
Things are only as hard or as scary as you make them. Building the Transcontinental Railroad is hard. Lifting a car is hard. Being attacked by an alligator is scary. Being attacked in general is scary! Pitching, which is fundamentally sending an email, is not hard or scary.
You might be uncomfortable, but it’s only for a short period of time, and you can end that discomfort sooner by pressing send on that email or that pitch!
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About the Build Your Business Podcast
Ready to turn your love of writing into a successful copywriting career?
Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between.
Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here.
See Previous Episode
Ep. 126: Good vs. Bad Copywriting: How Do You Tell the Difference?
Last Updated on September 12, 2023
