Your copywriting career can be whatever you want it to be. Carli De La Cruz is a star CCA student who used her copywriting skills to grow into a social media manager.
Carli speaks with Nicki and Kate about how she scaled from a social media internship to social media manager and key lessons that she learned along the way.
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A Sneak Peek at the Episode
[1:40] Our hosts introduce us to Carli and we learn about her road to copywriting. A lay-off in the heart of the pandemic led her to the CCA. Networking with fellow CCA students has brought her to a fulfilling full-time position!
[5:00] Carli believes in the power of networking and not being afraid to put yourself out there and go for it!
[6:00] Carli’s training in the CCA and elements of copywriting are closely intertwined with her social media work.
[10:35] Although she is working remotely Carli enjoys working on a team and the collaboration that being on staff allows. Carli is also managing her own company and clients, and finds that both situations have a lot of value in her professional life.
[15:00] When applying for the staff position Carli had to complete a 90 minutes skill task and found her CCA training gave her the edge to ace the test!
[18:00] Carli finds her current position fun and enjoyable and sees a lot of room for growth and opportunity in both copywriting and social media consulting.
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About the Build Your Business Podcast
Ready to turn your love of writing into a successful copywriting career?
Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between.
Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here.
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Ep. 102: Copywriting Metrics: What You Need to Know
Last Updated on April 23, 2025
