Before Dori joined the Comprehensive Copywriting Academy, she had a thriving career as a travel journalist. When the coronavirus hit, she decided to pursue copywriting. On this week's episode, we're getting a little before/after glimpse at Dori's career. What you'll hear first is Nicki talking with Dori in Fall 2020 when she was just starting her copywriting career. Then, … [Read more...]
Ep. 27: The Most Important Piece of Email Copy
In this episode, Nicki and Kate talk about the most important part of writing email copy: the subject line. The rest of the email does not matter if the email recipient doesn't open it. They discuss what to include (and what not to include) in the subject line to get potential customers to interact. Along with some actionable advice about how to use your own inbox to learn, … [Read more...]
Ep. 26: Why You Don’t Need Copywriting Certification
Society right now is very pro-college education. There is nothing wrong with college and there are plenty of wonderful benefits it can provide for many careers. But this emphasis on higher education raises the question of "do I need a relevant degree to get started in copywriting? Do I need copywriting certification?" "Bachelor's Degrees are good for Jeopardy," but not … [Read more...]
Use Copywriting Networking to Help Land More Clients
One of the first things you need for a copywriting career is training. After all, to have a career in anything you have to know what you’re doing, right? The next steps are to put together your online portfolio and begin pitching potential clients. Why It's Critical to Network But there’s an important step in between: telling your network about your business. This … [Read more...]
Fight These 10 Fears with a Systematic Process
For many copywriters, the transition to becoming a copywriter is filled with the fears that come with any major life change: inadequacy, uncertainty, being judged, and, the overall fear of failure. In the The Bravest You: 5 Steps to Fight Your Biggest Fears, Find Your Passion, and Unlock Your Extraordinary Life, author Adam Kirk Smith breaks down these common fears and six … [Read more...]
Ep. 25: How Much Can a Copywriter Earn?
How much can a copywriter really earn? Nicki and Kate are asked this question all. the. time. "Writing jobs don't pay well" is something nearly everyone has heard whether they have been interested in the field or not. Nicki and Kate break down the myths about writing careers when it comes to freelance copywriting and, with a little quick math, show that it is far from … [Read more...]
Laser Copy Coaching: Value-Based Pitches, English-Language Nuances, and About Pages
In this episode, three CCA students each sit down with Nicki and Kate to ask their most pressing questions. These 10-minute laser coaching sessions are designed to help students overcome their biggest roadblock so they can continue making progress on their goals. Cleoniki asks for feedback on some of her pitch emails, Angela talks about English-language nuances, and Jenn asks … [Read more...]
Ep. 24: Freelancing During the Covid-19 Pandemic – Stuart’s Story
What happens when a pandemic hits and you're furloughed from your job? For Stuart Tarn it meant taking advantage of his additional time and learning an entirely new skill. Stuart has been in his current job in the airline industry for nearly 17 years. In this episode, he shares why he pursued copywriting, the ways his past experiences help his copywriting, and some of the … [Read more...]
Laser Copy Coaching: Refining Pitches, Finding Focus, and Adding Companies to Your Pitch List
In this episode, three CCA students each sit down with Nicki and Kate to ask their most pressing questions. These 10-minute laser coaching sessions are designed to help students overcome their biggest roadblock so they can continue making progress on their goals. Terry asks for feedback on pitch and follow-up emails; Jessica, who just moved, asks about pitching companies when … [Read more...]
Create Your Own Professional Development Goals
It’s easy to compare ourselves to others in our field, as well as those outside of it: copywriters with beautiful websites, social media influencers who look like their life is out of a photoshoot (hint: what you're looking at is a photoshoot), and that not-really-friend from high school who failed at math, but appears to be making big dollars working for an investment … [Read more...]