The Freelance vs. full-time debate with Nicki and explore why gigging might just be your golden ticket to career freedom. Learn how to secure copywriting gigs like a pro, the misconceptions about job security, and how to take control of your income. Get ready for a revelation-packed episode that could redefine your work life! Looking for closed captioning or a … [Read more...]
Episode 190: Freelance Copywriting Through Divorces, Separations, and Breakups
Balancing personal and professional lives is challenging enough when building a freelance business. But throw in a major life transition like divorce or a breakup, and it can feel downright daunting. In this episode, we've invited three remarkable students from the Comprehensive Copywriting Academy—Cleo, Nicole, and Dorothy—to shed light on what it's like to navigate a … [Read more...]
Episode 189: Before Starting a Copywriting Side Hustle … Listen to This
Wondering if copywriting is something you can dip your toes into as a side hustle? Copywriting can be a fantastic (and very lucrative!) side gig that fits perfectly alongside a 9-5. But if you want to make it a fulfilling and great paying side hustle, there are some considerations to keep in mind… Join Nicki and Kate as they walk us through what you need to know before … [Read more...]
Episode 188: Pivoting to Copywriting Later in Your Career – Kelly’s Story
Are you considering getting into copywriting but worried that you’re “too old” to pivot into a new career? Is it too late? Am I past the point where I can make a change? Over the years, CCA student Kelly has worn many hats: lawyer, fundraiser, freelance writer, academic program director… But the one constant has been her love of words. Kelly is living proof that when you … [Read more...]
SEO Copywriting & Strategy 101: How to Write SEO
First things first: SEO, or search engine optimization is a specialized skill. Companies looking for an SEO copywriter often are conflating two roles into one. Dig into the job description, and you may have a bit more clarity on what they want. But, often, you may be asking clarifying questions to the hiring manager as to what, specifically, they want this role to … [Read more...]
Episode 187: Change My Mind About Advertising! How to Be an Ethical Copywriter
Are you considering a transition into copywriting but struggling to ignore the nagging voice telling you it's “manipulative” or “unethical”? Many people associate marketing with the "icky" feeling of being sold to, thinking it's all about pushing unwanted products onto reluctant buyers. But copywriting *isn't* about sleazy tactics or tricking people into buying things they … [Read more...]
Episode 186: Are You Stuck in an Employee Mindset?
One of the most difficult psychological shifts for new business owners is going from an employee mindset to a business owner mindset. Most of your life, you’ve likely operated as a consumer: waiting for a paycheck so you can take care of your expenses. And when things get challenging in the economy, your instinct is to tighten the purse strings and focus on saving. But … [Read more...]
Episode 185: Copywriting Pitching Assumptions That Will Cost Your Business
Pitching is the only way to truly control your copywriting business’ success. But when it comes to sitting down to actually do it, our brains love to come up with all kinds of reasons *not* to hit “send”. “Oh, that company is waaay too big to pitch, they would never need my help!” or, at the other end of the spectrum, “A solopreneur? They'd never be able to afford a … [Read more...]
Episode 184: This Copywriter Landed Her Dream Job—And Tripled Her Income – Rachael’s Story
Since she was old enough to hold a pen, Comprehensive Copywriting Academy student Rachael Kelly has been writing and telling stories. But figuring out how to turn that passion into a well-paying career? That was the part Rachael struggled with—and crummy job-bidding sites like Fiverr and Upwork were (ahem, unsurprisingly) *not* the answer! In this interview, we find out how … [Read more...]
Episode 183: You Will Have Too Much Copywriting Work … Here’s What to Do
For most freelancers, not having *enough* work is often the greatest fear. But having too much work? Psshh, there’s no such thing, right?! Well, as wild as it sounds, there will probably come a point where you are overloaded with copywriting projects. Yes, this might sound like a bit of a “first-world” freelance issue when you’re yet to land your first client. But trust us—it … [Read more...]