In this episode, three CCA students each sit down with Nicki and Kate to ask their most pressing questions. These 10-minute laser coaching sessions are designed to help students overcome their biggest roadblock so they can continue making progress on their goals. Terry asks for feedback on pitch and follow-up emails; Jessica, who just moved, asks about pitching companies when … [Read more...]
Create Your Own Professional Development Goals
It’s easy to compare ourselves to others in our field, as well as those outside of it: copywriters with beautiful websites, social media influencers who look like their life is out of a photoshoot (hint: what you're looking at is a photoshoot), and that not-really-friend from high school who failed at math, but appears to be making big dollars working for an investment … [Read more...]
Ep. 23: The Illusion of Safety: Freelance vs. Full-Time Copywriting (a.k.a. the Illusion of Safety Episode)
Deciding to go freelance instead of working a traditional 9–5 can be incredibly anxiety inducing. But gigging may be your golden ticket to career freedom. In this episode, Nicki and Kate discuss how job safety is an illusion and the only way to truly be "safe" is to be in control of your career yourself. Freelancing allows for control over practically every aspect of your … [Read more...]
How To Prevent Ego From Derailing Your Copywriting Success
As copywriters, we're often typing away on our computers, writing copy to deliver to our clients. So, it can sometimes come as a shock when we interact with our client and the feedback is...less than stellar. As Brandon Black and Shayne Hughes explore, humans have a significant preoccupation with self-worth, which causes us to react to various situations with less-than-ideal … [Read more...]
Ep. 20: Changing Careers to Become a Copywriter – Adele’s Story
Adele joined the CCA in July 2020 when she decided to make a career change after burning out in her job. Nicki originally talked with Adele in the Fall of 2020 to hear about her journey to copywriting. But, like many CCA students, work started to snowball fast. So, Nicki and Kate caught up with Adele again in early 2021 to talk about how things are going. You'll also hear … [Read more...]
Ep. 21: How Copywriters and Designers Work Together with Yoav Broum
Innovation starts with collaboration. In this episode, Nicki and Kate talk with their long-time friend and designer colleague Yoav Broum about all things design. He gives insight on what it's like to collaborate with copywriters, likes and dislikes about the process, and how being virtual has changed the way he works. If you want to produce stellar products for your clients, … [Read more...]
Ep. 22: Why Every Copywriter MUST Have an Online Portfolio
Sitting down and knocking out a portfolio site can be a daunting task, but completing it will inevitably move your business forward. In this episode Nicki and Kate discuss why it is imperative for every copywriter to have their own online portfolio. From what most copywriting portfolios are missing to what copywriters should keep off their portfolios, they provide actionable … [Read more...]
Freelancer Self-Care: 5 Tips for Avoiding Burnout
Whether you're tackling work for clients, learning how to become a copywriter, or any other task that takes up a significant amount of your time, energy, and focus, you need to plan breaks. And I'm not just talking taking the weekend off (though definitely plan in days off, whether it's Saturday and Sunday, or other days of your choosing!) or getting enough sleep (though … [Read more...]
Websites Copywriters Need to Bookmark
As a copywriter, there’s lots of information we need to stay on top of. Some of that we can get by asking clients or fellow copywriters. But a lot of that information? We can find it ourselves. Just like your time is valuable, so is your clients’ time. You certainly want to reach out when you can’t find information that you need to move forward on a project. But you also … [Read more...]
Freelance Copywriter Business FAQs
Note: We are not legal experts or tax preparation professionals, so always consult an accountant, tax prep professional, or attorney if you have concerns. This information is aimed at copywriters in the United States. Copywriters in other locations may find this information useful for determining what questions they need to ask and answer based on their city, country, or … [Read more...]