You'll want to hit play now if: In this episode, we're getting you out of your head and looking at pitching from the perspective of the business owner. Get ready to completely reframe how you're thinking about pitching and see why your ideal clients want your pitches. Looking for closed captioning or a transcript? Check out the episode on YouTube! A Sneak … [Read more...]
Ep. 9: Why Freelancing in a Recession is Wildly Effective
The first time Nicki made six figures as a copywriter was in 2008…right in the middle of the Great Recession…right after she left her full-time job to go freelance. Why was she able to do so well then and why are copywriters doing alright now, even though many companies are being forced to lay off staff left and right? Here’s the key: companies still need copywriters because … [Read more...]
Why You Should Connect With Past Copywriting Clients
As a freelance copywriter, you should always be reevaluating your business, adjusting your career plans, and setting new goals. Part of running a successful freelance business is establishing a client base. That includes not only new prospects but previous clients. Reconnecting with clients who have previously hired you shows how much you value working with them and keeps … [Read more...]
Ep. 8: Meet Nicki Krawcyzk, Founder of Filthy Rich Writer
Today we are shaking up the usual format as Kate interviews Nicki. Nicki has over 15 years of experience working with clients including TripAdvisor, Marshalls, Hasbro, Keurig, adidas, and, yes, even Harlequin Romance novels. She's worked for agencies, in-house and as a freelancer, plus she knows first-hand how to make six-figures as a copywriter. In this episode, Nicki dives … [Read more...]
Do You Need to List Your Copywriting Services on Your Portfolio Site?
When you’re starting a new business, it feels important to get everything right. “Perfect,” even. (PSA: Perfect is not a thing. Give it up.) And, yes, especially with things like pitch letters and portfolio sites—and client work!—you most certainly do want to put your best foot forward. But sometimes wanting to “get it right” can lead us to overcomplicate things and try … [Read more...]
Ep. 7: Freelance Job Sites Are Bad News
Freelance job bidding sites like Upwork and Fiverr may seem like a great, easy way to get into copywriting. But, as you'll hear in this episode, they're actually a surefire way to undersell your services (not to mention waste your valuable time that you could be using to pitch clients directly)! Nicki and Kate tackle the pitfalls of freelance work sites, why they're not the … [Read more...]
Ep. 6: Why People Say Copywriting is Hard to Get Into
"Copywriting is sooooo hard to get into," says the person that you meet at a party who has no idea what they're talking about. People often say copywriting is hard to get into because they didn't learn how to write copy in the first place. In this episode, Nicki and Kate share why it's not hard to get into copywriting when you have training and a proven process for finding … [Read more...]
Ep. 5: Why Choosing a Copywriting Niche is Terrible Advice
"The riches are in the niches." Many so-called copywriting gurus will tell you that the path to success is to proclaim a niche right away. But just because something rhymes doesn't make it sound advice. In fact, choosing a niche when you’re just getting started is not a magic bullet for success at all. And it could be deeply, deeply detrimental to your career. In this episode, … [Read more...]
Our Roundup of Books Copywriters Will Enjoy
It’s time to amass your reading list for any time you can manage to get some free time for yourself. Here are a few suggestions from our team! (And if you have even more reading time, here are some books by the copywriting greats that you'll love!) 4 Great Books for Leveling Up Your Thinking and Your Business Bluefishing: The Art of Making Things Happen by Steve Sims. I … [Read more...]
Increase Your Copywriting Pricing Without Burning Bridges
The rates you charge when you first get started as a copywriter will not—and should not—stay the same throughout your career. Remember that copywriting is a merit-based career. Regardless of your background, your age, your gender, your race, any demographic difference, if you can write great copy, people will hire you. And since it’s a merit-based career, that means your … [Read more...]