Feeling unfulfilled and burned out from teaching, Jess Frischolz took the brave step to hand in her resignation just over a year ago. Within just one month of working as a copywriter, she was earning the same money and working fewer hours! On this episode, Nicki and Kate speak with CCA student Jess about her inspiring transition from teaching to copywriting. Listen in to hear … [Read more...]
BONUS – Laser Coaching: Identifying the Deep Benefit for Artwork
The benefit to the consumer is the number one thing a copywriter has to keep in mind while writing. For some things, like artwork, it can feel a little bit less concrete. CCA student Shelby is looking to write copy for art and creative writing clients but is having trouble identifying what the deep benefit is. In today's Laser Coaching session, Nicki and Kate discuss how each … [Read more...]
Episode 147: How to Avoid Freak-Outs & Solve Any Challenge
As much as we love building our own businesses and being in charge, it's not always going to be smooth sailing. It’s still real life, and challenges will probably come up. When things do go wrong, the tendency is often to panic and freak out. In today’s episode, we are giving you a set of tools to figure out what the problems are in your business (or any area of life!) … [Read more...]
Episode 146: Face Your Freelance Finances Fears – with Crystalynn Shelton (CPA)
As copywriters, we’re in control of the words but when it comes to the numbers, things can get a little intimidating. Like anything, numbers become less scary and hold less power over you when you face them head first—and then you can use that information to build an even more lucrative copywriting business! Nicki and Kate are joined by Certified Public Accountant, small … [Read more...]
BONUS – Laser Coaching: Turn an Informational Interview Into Work
Today we are taking an inside look at a Laser Coaching session with Comprehensive Copywriting Academy student, Gabe. Gabe has an upcoming informal meeting with an agency owner, and is interested to know how he can turn this into an opportunity for potential work. In this episode of the Build Your Copywriting Business podcast, Nicki and Kate offer Gabe advice on how to approach … [Read more...]
Episode 145: Catchy Hook or Clickbait? How to Tell the Difference
There’s nothing worse than scrolling online and coming across a headline that you simply have to click—only to discover you’ve been completely misled and won’t be getting the answers you wanted. As a copywriter, how do you know if you’re writing effective hooks or if your copy falls into the dreaded clickbait category? In this episode, Nicki and Kate discuss the importance of … [Read more...]
Episode 144: Navigating Ups and Downs in a Copywriting Career – Tammy’s Story
When Tammy was burned out from teaching, she decided to give herself a little room to decide what her next career move was. Like many people making a major career shift, she had to fight the temptation to return to her old career. Tammy joined the CCA in May, was pitching by August, and landed her first freelance clients by September. She started a full-time job at an ad … [Read more...]
BONUS – Laser Coaching: How To Find Email Copywriting Clients
One of the best parts about being in charge of your own copywriting career is that you get to choose the type of work you want to focus on. In this Laser Coaching session, our hosts are joined by CCA student Kory who has a desire to become specialized in email marketing but is unsure how and where to start finding clients with his limited experience. Listen to find out how … [Read more...]
Episode 143: Business Builder or Time Waster?
When you’re building your own copywriting business, it can be hard to know how to manage your time. People often like to spend time on tasks that feel comfortable (like finding the perfect URL…), even though it’s not actually moving the needle forward in your business. In this episode, Nicki and Kate highlight some of the common time wasters, provide insight into the … [Read more...]
Episode 142: On-Staff vs. Freelance Copywriting: Which is Better?
One of the wonders of a copywriting career is how versatile and flexible it can be. But having so many opportunities and so much freedom can feel overwhelming, especially when you don’t know which direction is best to take. Today, Nicki and Kate answer the long standing debate once and for all: Is it better to focus on on-staff or freelance copywriting careers? The answer is … [Read more...]