Raise your hand if your background has nothing to do with copywriting. 🙋♀️🙋🙋♂️ That's where 99.9% of us start, too! Jenny is no different: She spent 10 years as a tennis coach in the United Kingdom, where she's from, and New Zealand, where she has lived for more than 15 years. After another decade working for Tennis New Zealand, Jenny wondered if it was even … [Read more...]
Episode 227: How Do I Write an About Page? [Copywriting Tips]
About pages are SO important: They're often the most visited page after the homepage. But so many copywriters get the purpose of these pages so, so backwards. As CCA students know, we often laugh that the "about" page is not about you. (Or, if you're writing the page for your client, not about them.) Effective about pages convey to the user what the company can do … [Read more...]
Episode BONUS: AI & Copywriting: Using AI to Your Advantage to Wow Clients and Land High-Paying Work
AI is coming for your job next 😟 AI is wiping these people out of work 😰 Within 5 years, AI will destroy these careers 😱 People loooooove to click on sensationalist, put-a-stake-in-the-ground headlines. And the algorithm just feeds the drama. No one is clicking on headlines like "AI is changing the way these 5 job roles go about their work." But here's the boring … [Read more...]
Episode 226: Using Copywriting to Catapult Her Content Career – Maile’s Story
If you love writing, you're going to relate to Maile's story.Maile went to school with the goal to write for television, but as life happens, she found herself in content writing roles. Unlike most Comprehensive Copywriting Academy students, Maile discovered the CCA when she was already writing for some clients. But these clients were looking to her to write … [Read more...]
Episode 225: What Jobs Can I Do As a Copywriter?
This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/FRW and get on your way to being your best self. Let's get the "duh" out of the way: with copywriting training you can become a copywriter.But, when you have copywriting skills, there are so many other career and job possibilities.On today's episode of the Build Your Copywriting … [Read more...]
Episode 224: Why You Should (Almost) Never Quote Copywriting Prices on a Call
If your neighbor with a 5-bedroom, 4.5-bath house needs a renovation and your other neighbor with a 1-bedroom, 1-bathroom house also needs a renovation, do you think they'd cost the same price?No way!That's the same that's true of copywriting projects.Not all copywriting projects are the same and there's NO WAY! you can quote an accurate price without understanding the … [Read more...]
Episode 223: If Not Now, When? A Deep Dive Into Decision Making
You've probably heard the saying, "The best time to plant a tree was 20 years ago. The next best time is today."And that's never been more true with anything worthwhile in life: In this episode of the Build Your Copywriting Business podcast, Kate and I are exploring the question, "If not now, when?"Turns out, we often have very good answers to that question.I'll do it when my … [Read more...]
Episode 222: This Teacher Now Leads a Team of Copywriters – Catching Up with Charlotte
When Kate and I first talked to Charlotte, she shared how she replaced her teaching income with copywriting within 6 months of joining the Comprehensive Copywriting Academy (you can catch that original interview right here!). It's been more than two years (!) since that conversation (Kate is still hung up on the fact that it's been that long ...). So, we figured we … [Read more...]
Episode 221: “I Don’t Want To!” Tactics for Completing Un-Fun Tasks
This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/FRW and get on your way to being your best self. Do it! Just do it!" That's often what I find myself yelling at my computer screen when I don't want to do the task that I know I need to do. Now, I'm the first to admit that I'm not the most productive person in the world. … [Read more...]
Episode 220: How to Have Uncomfortable Client and Work Conversations
It's SO much easier to avoid difficult conversations. (Frankly, sometimes I'm so tired, I want to avoid conversations all together!) But, *sigh*, that's not the way to be a professional. On this episode of the Build Your Copywriting Business podcast, Kate and I are sharing examples of client conversations that you might be tempted to avoid, … [Read more...]