❌ Fancy logo❌ Color palette❓Personal brand You've probably heard us talk about all the shiny distractions when it comes to earning money as a copywriter. Is a "personal brand" another one? On this episode of the Build Your Copywriting Business podcast, Kate and I are breaking down what a personal brand is and whether or not you need one to succeed in today's copywriting … [Read more...]
Episode 238 Part-Time Values-Based Copywriter, Full-Time Mom – Yvonne’s Story
Ever feel like the only way forward in your career… is up a corporate ladder that you don’t even want to be on in the first place? Yvonne did, too. After 15+ years in communications roles at mission-driven nonprofits, she knew things had to shift after the birth of her son.She asked a question many parents ask: “How can I do work I love, get paid my worth, and still be … [Read more...]
Episode 237: AI is Going to Take My Job!!! … But Is It
Ready for the truth about AI and copywriting?AI is shifting the way everyone does work. Including copywriters.YAWN! Boring. 🥱 Yup. That's a headline that doesn't get clicks."AI is destroying these 5 industries" does get clicks.On this episode of the Build Your Copywriting Business podcast, Kate and I are having a conversation about how technology, marketing, and the world have … [Read more...]
BONUS Episode: 15 Books to Add to Your Summer Reading List
I am SO excited to share this summer reading list with you—straight from the Comprehensive Copywriting Academy community! We crowdsourced dozens of recommendations and (after a very heated debate) narrowed it down to 15 top picks: a mix of can’t-put-it-down novels and business-building gems. On this this episode of the Build Your Copywriting Business we’re breaking down why … [Read more...]
Episode 236: Raising 2 Kids, Writing for Nonprofits, and Going at Your Own Pace – Stevi’s Story
If you've followed the Comprehensive Copywriting Academy for any amount of time, you know there are as many ways to shape a copywriting career as there are copywriters.Stevi's story is the perfect example of how building your career in a way that works for you is essential to long-term success.And what works for you may change. And then change again.On this … [Read more...]
Episode 235: Major Meta Ads Updates Copywriters Need to Know About
Meta’s making a major shift—and it’s about to change how ads work on their platforms in a big way If you’ve ever written (or plan to write) Meta ads for clients, this is something you need to understand. Because while you might not be managing ad budgets or running campaigns (and honestly, we don’t recommend it unless you're trained to do it)... You … [Read more...]
Episode 234: “I Can’t Ask for Permission. I Just Need to Do It.” – Holly’s Story
I love this quote so much I have to repeat it: "I can't ask for permission. I just need to do it." That's what Holly said when she decided to draft a proposal for a copywriting position and present it to her boss ... ... even though she was working a full-time customer success position. ... even though she was well aware she had bills to pay and this was … [Read more...]
Episode 233: A Tribute to Mike Krawczyk
Father’s Day is approaching and, if you don’t mind, I’d like to do something a little different with this episode of the Build Your Copywriting podcast. We lost my dad on Father’s Day last year and CCA students have probably heard me talk about how integral he was to me getting into copywriting to begin with. So, this week’s episode of the podcast is a short tribute to the … [Read more...]
Episode 232: From Copywriter to Product Marketer (And Homeowner in Spain!) – Alba’s Story
Do you remember when Kate and I shared allllll sorts of jobs you can do with a background in copywriting? (I totally get if you don't remember, but you can catch that podcast episode right here.) Thanks to CCA student Alba, we've got another one to add to that list: product marketer. On today's episode of the Build Your Copywriting Business podcast, Alba … [Read more...]
Episode 231: Teacher Burnout, Guilt, and Getting Into a New Profession
Raise your hand if you've recently felt:😮💨 Burnout.😟 Guilt from even thinking about taking time to rest (and combat the aforementioned burnout).😓 Extra guilt about considering changing professions.If you said "yes" to all 3, we're willing to bet you are a teacher.Today's episode of the Build Your Copywriting Business podcast is dedicated to the teachers in our community. If … [Read more...]