You’ve probably heard Mel Robbins’ “Let Them” theory by now. (If not, pick up a copy or get on your library's waitlist—trust us, there's a waitlist for good reason!) Let them underestimate you.Let them judge.Let them do their thing. It’s a powerful mindset shift—but it’s only the beginning. On this episode of the Build Your Copywriting Business podcast, Kate and I are giving … [Read more...]
Episode 246: From Copywriter to Launching Her Own Business – Jeanette’s Story
What if you pursue copywriting and realize ... this still isn't the right path?After getting laid off, Jeanette launched her copywriting business (in an impressive 30 days!).But six months in despite hitting her goals, she realized something still didn't feel right.So, she pivoted again. On this episode of the Build Your Copywriting Business podcast, Jeanette was … [Read more...]
Episode 245 – The Cost of Holding On: Escaping the Sunk Cost Trap
"But I’ve already spent so much time and energy on this..." Ever found yourself stuck in something—whether it’s a career, a relationship, or even a client—because it felt too late to walk away? That’s the sunk cost fallacy talking. And it might be holding you back from the career (and life!) you actually want. On this episode of the Build Your Copywriting Business podcast, … [Read more...]
Episode 244: From Hairstylist to Copywriter (Currently Working from Morocco!) – Katherine’s Story
She left her hairstylist job one day … and landed an agency copywriting role the next. Her portfolio when she landed the job? 100% spec ads. She’s never stepped foot in an office. And right now? She’s working remotely from Morocco, contracting with agencies around the world. To say we're in awe of Katherine's path is an understatement. After more than a decade behind the … [Read more...]
Episode 243 – Checklist for Taking Your Copy to the Next Level
You’ve written your copy. You’ve proofread it. You’re ready to send it off to the client… ...Or are you? In this week’s episode of Build Your Copywriting Business, we’re walking you through the often skipped step that comes between “done writing” and “client ready.”Think: a mini checklist—but not your typical copyediting or proofreading list. We’re talking strategy and … [Read more...]
Episode 242: From Almost Giving Up on Copywriting to Being Booked 6 Months Out – Bart’s Story
Ever felt so drained and discouraged you thought, “Maybe I should just give up”? That’s exactly where Bart was—not just doubting his move from corporate sales to copywriting, but seriously questioning if he could make it work at all. Fast forward: Bart is now booked out for six months—and here’s what may surprise you…...he did it without social media.On this episode of the … [Read more...]
Episode 241: ChatGPT: Friend or Foe? – with Amber Smith
"AI is taking all the copywriting jobs!"Sound familiar?Before you spiral, hit play on this week's episode of the Build Your Copywriting Business podcast. AI expert and copywriter Amber Smith is breaking down exactly why that narrative is wrong.Amber runs a successful agency serving powerhouse brands like Ann Taylor, Clinique, and Coach. She's been … [Read more...]
Episode 240: Moving from the Wine Industry in California to Copywriting in North Carolina – Avalon’s Story
Freedom and security: those were two core values that Avalon identified. On this episode of the Build Your Copywriting Business podcast, Avalon is sharing how these core values grounded her decision making—and allowed her to identify and choose opportunities that align with these values. Using this as her guide, Avalon was able to: 🍷Transition from a career in the wine … [Read more...]
Episode 239: Do Copywriters Need a Personal Brand?
❌ Fancy logo❌ Color palette❓Personal brand You've probably heard us talk about all the shiny distractions when it comes to earning money as a copywriter. Is a "personal brand" another one? On this episode of the Build Your Copywriting Business podcast, Kate and I are breaking down what a personal brand is and whether or not you need one to succeed in today's copywriting … [Read more...]
Episode 238 Part-Time Values-Based Copywriter, Full-Time Mom – Yvonne’s Story
Ever feel like the only way forward in your career… is up a corporate ladder that you don’t even want to be on in the first place? Yvonne did, too. After 15+ years in communications roles at mission-driven nonprofits, she knew things had to shift after the birth of her son.She asked a question many parents ask: “How can I do work I love, get paid my worth, and still be … [Read more...]