Quick quiz! What's the first thing you do when a potential client reaches out to you? A. Squeal in excitementB. Start digging into the copy, duh!C. Stalk them on LinkedIn Well, the answer should be some combination of A and C. Excitement is totally warranted when a new client reaches out—especially if you like the company! But, as with many things in life, we need to … [Read more...]
Episode 218: Copywriting Opens Doors to Career Opportunities – Sunny’s Story
This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/FRW and get on your way to being your best self. You know that with copywriting training you can become a copywriter. (Duh!)But did you know copywriting can open doors to so many other career opportunities? Kate and I got to sit down with CCA student Sunny to hear how … [Read more...]
Episode 217: Help I’m Sick! Here’s How to Keep Copywriting Projects on Track
Which of these camps do you fall into? 1. Hesitant to freelance (even though you really want to) because figuring out healthcare and other benefits looks too hard. 2. Diving head-first into freelancing ... but there may be some "Oh Sh*t!" moments along the way. 3. Freelancing with a system and a plan so you have regular income and even better benefits than any full-time job … [Read more...]
Episode 216: Save Major Moolah with these Copywriter Tax Deductions
No one likes paying taxes. But if you're a freelancer, you've got so many more opportunities for tax deductions. That means you paying less in taxes (a.k.a. keeping more money in your pocket). Whether you're in the US or not, you're going to want to listen in. On this episode of the Build Your Copywriting Business podcast, Kate and I are running through a list of tax … [Read more...]
Episode 215: Land Copywriting Clients with Podcast Publicity – with Christina Lenkowski
Sick of pitching to land clients?I have good news and bad news for you: pitching is always going to be the direct line to landing work, but there are other tactics you can mix in to keep things fun.(And, if you ask me, pitching CAN be fun, but I'll save that conversation with you for another day ;) )I am thrilled to share Kate and I sat down with podcast pitching pro Christina … [Read more...]
Episode 214: Replacing a Corporate Job Salary with a 6-Figure Copywriting Business – Tori’s Story
Ever wake up in the morning, head to work, and all you can think of is "UGH!"?Like many people, Tori went to school for something she was told she'd be good at—sales—got a corporate job after college, and ... very quickly realized she was an introvert.She hated sales.So, Tori made the difficult decision to let go of the path she thought she'd be on her … [Read more...]
Episode 213: Find Copywriting Clients Anywhere You Go
Landing copywriting clients is a lot easier than you may think.(Reminder: CCA students, you have entire courses on how to find and land clients!)But one of the most overlooked ways to find clients?Talking to people. On this episode of the Build Your Copywriting Business podcast, Nicki and Kate joke about finding clients at the grocery store. But, truthfully, you can find … [Read more...]
Episode 212: The Dangers of Steady Copywriting Clients
Having one steady, high-paying copywriting client is the dream, right?Well, to be honest, no. Copywriting is a little bit like investing. Putting your eggs all in one basket leaves you vulnerable to the whims of one company. That's why diversification is so important.When you have multiple copywriting clients, it doesn't matter if work slows down … [Read more...]
Episode 211: How to Weather the Ups and Downs of Business
You've heard me say time and time again that copywriting is an incredibly fun and rewarding career. And it is. But ... it's still a career.There are inevitably times in life—whether as a freelancer or full-time, copywriting or otherwise—when you just don't feel 100%. And sometimes we attribute those crummy feelings to the wrong things.Cloudy days, an odd text from a … [Read more...]
Episode 210: Part Time Social Worker, Part Time Copywriter – Alicia’s Story
Every time we talk with Comprehensive Copywriting Academy students, Kate and I leave feeling inspired.That's exactly what it was like talking to Alicia. From a young age, Alicia knew she wanted to help people. It's what got her into social work. But, like many of those in the social work field, Alicia faced extreme burnout. On this episode of the Build Your Copywriting … [Read more...]