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Filthy Rich Writer

Tips, tools, & training for new and aspiring copywriters.

Tips, Tools and Training for New and Aspiring Copywriters

  • What does “Filthy Rich” mean? It means having a job you love, being good at what you do…and making great money doing it!

BONUS Laser Coaching: Best Practices for Follow-Up Pitches

By Nicki Krawczyk

Nicki Krawczyk, founder of Filthy Rich Writer and the Build Your Copywriting Business podcast

Today’s episode features an inside look at a live coaching session with Comprehensive Copywriting Academy student, Michelle D. Michelle came to this coaching call looking for help with what to do after sending her initial pitch to possible clients.

In this session, Nicki and Kate help Michelle rework her process for sending great follow-ups to potential clients. Listen in to this 10-minute Laser Coaching session for an inside look at one of the coaching opportunities available to CCA students.

TUNE IN: Spotify | Apple Podcasts | Stitcher

Looking for closed captioning or a transcript? Watch the episode on YouTube!

A Sneak Peek at the Episode

Note: Michelle mentions Pitch-a-palooza and Write Start. Both are free events exclusively for CCA students. Pitch-a-palooza is designed to get students finding and landing their first clients and Write Start is designed to help students think through their business strategically to set themselves up for success.

[0:40] Nicki gives a brief look ahead at the episode. She mentions that since this is a coaching session with a CCA student, you might hear some CCA related terms being used. If you need clarification on any CCA term you hear, check the related links below!

[1:50] Michelle updates Nicki and Kate on where she is at with her pitches. She’s seen on her email tracker that her pitches are getting opened, sometimes more than once. But, she wants feedback on her follow-ups and next steps.

[3:06] Nicki mentions that the nice thing about follow-ups is it’s the easy part. She reminds Michelle that the main goal of a follow-up is to refresh your email in the prospective client’s inbox.

[6:02] One of the best parts of follow-ups is it makes it easy for the client to see your original pitch. Remember to follow-up by hitting “reply all” to your first email so that all the client has to do is scroll down to see your pitch again, or for the first time.

[7:04] The more pitches you have out in the world, the more chance that you’ll land more discovery calls. Plus, you’ll continue to improve your follow-up process moving forward.

[8:28] Michelle was struggling with what to do after sending one follow-up. But, our hosts explained that the second follow-up is really similar to the first, with the same goal: get your original pitch higher up in your prospective client’s inbox.

[12:04] Michelle shares a win with Nicki and Kate before leaving the session: her client thanked her for sending a great pitch and asked her to do more work for them down the road!

Get an *Exclusive* Bonus Recording!

Tell us what you loved about the podcast and what you hope to hear next! When you do, you can get access to an exclusive bonus recording featuring five wildly successful entrepreneurs who share what they do (and don’t!) look for when hiring copywriters. You do not want to miss it! 

Get all the details on how to get your recording here »

About the Build Your Copywriting Business Podcast

Ready to turn your love of writing into a successful copywriting career?

Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Nicki and Kate have 15+ and 10+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between.

Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here.

See Previous Episode

Ep. 82: How to Handle Difficult Client Situations Like a Pro

Last Updated on December 28, 2022

Filed Under: Podcast

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About Nicki Krawczyk

Nicki is a copywriter, copy coach and the founder of Filthy Rich Writer. She's been writing copy for more than 20 years.

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