In addition to “why did you name your company Filthy Rich Writer?!” (for the answer to that question, click here), the question that is asked most often is, “If Nicki makes so much money as a copywriter, why is she teaching it instead?”
With so many courses and trainings on the internet, there is a lot of skepticism. But the question, “why does Nicki teach instead of writing copy,” gets a few things wrong. Nicki helps clarify it in this bonus episode.
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A Sneak Peek at the Episode
[1:07] Nicki teaches copywriting and still writes copy for clients. It’s not teaching copy instead of writing copy.
[2:16] When Nicki first got started copywriting 15+ years ago, she made a lot of mistake and wasted a lot of time and money. Later in her career, she had the opportunity to build a team of copywriters. But most knew next to nothing about copywriting. So, she taught them the basics and more advanced tactics.
[3:29] Nicki realized she loved helping them learn how to write copy, incorporate feedback, collaborate with designers, and more. She began to think, what if I could help others build copywriting careers?
[4:42] There are some spammy online programs that teach outdated projects like online sales letters and hand-copying ads. There are also well-meaning programs from young copywriters, but who only know how to teach how they did it. This only offers a limited perspective from a limit experience, which doesn’t help other copywriters avoid possible pitfalls.
[6:42] Nicki teaches copywriting because she finds it so fulfilling to help people create careers they love. She wants each and every student to succeed.
[8:18] There’s a lot Nicki loves about copywriting and teaching copywriting. She loves watching students get more adept and step outside their comfort zones. And she loves interacting with students on calls and in the student-only Facebook group.
Get an *Exclusive* Bonus Recording!
Tell us what you love about the podcast and what you hope to hear next! When you do, you can get access to an exclusive bonus recording featuring five wildly successful entrepreneurs who share what they do (and don’t!) look for when hiring copywriters. You do not want to miss it!
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About the Build Your Business Podcast
Ready to turn your love of writing into a successful copywriting career?
Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between.
Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here.
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Ep. 10: Your Ideal Clients Want You to Pitch Them
Last Updated on September 10, 2023
