If you’re looking for a way to get started with a potential client—or, perhaps, a good piece of value to bring to a potential client to convince them to work with you—landing pages might just be the perfect place to start. What's a Landing Page? Landing pages are where a visitor “lands” after taking an action like clicking an ad or link or opting in. Landing pages have … [Read more...]
Is Handwriting Ads a Real Way to Get Copywriting Practice?
When I first heard about this tactic, I was shocked. Someone left a comment on a post asking if there was any use in hand-copying other people’s ads to learn copywriting. Then, someone else sent an email to the Filthy Rich Writer team. And, after that, I found out that a few copywriting courses make hand-copying ads a major pillar of their teaching. Let me make something … [Read more...]
The Perspective Shift You NEED to Make to Be Successful as a Copywriter
Here’s a short post but an important one. When we’re writing copy for our clients, it can be tempting to view the project and your copy through your own perspective. After all, that’s the perspective you’ve been viewing things from for your entire life, right? But when you can’t escape your own perspective, you’re doing your clients—and your career—a disservice. If … [Read more...]
How to Win Trust to Get Copywriting Clients
Here’s a hard truth: the average conversion rate for purchases is right around 2%. Of course, it can skew up or down depending on the industry or the product, but 2% is a pretty solid estimate. That means that for every 100 people who see an offer…2 people will buy. That's on top of the fact that, for most businesses, a lot of money is spent getting those 100 people to even … [Read more...]
Amp Up Your Copywriting Productivity With Ultra Scheduling
It’s 9:05 on Thursday morning, which means I’m five minutes into my “write FRW post” one-hour block on my schedule. And this is exactly where I’ll be every Thursday at 9:05, barring emergencies or vacations. I know: For a lot of people who are interested in becoming freelancers, a big part of the appeal is the “free” part. No schedule, work from anywhere, manage your own … [Read more...]
Creative Brief: The First Step to Any Successful Copywriting Project
Here’s a copywriter’s nightmare scenario: You land a client. You agree on a price and deadline. You work your rear end off, writing, revising, and perfecting the copy. And, when you send it to your client, they reply with: “This really isn’t what I wanted.” Or, maybe even worse, pages and pages of changes they want made. Huh? What went wrong? How did this project … [Read more...]
How To Be a Copywriter If You Hate Selling
I hear this a lot. “I’m interested in copywriting, but I don’t want to trick people or force people into buying anything.” And I definitely get that. A lot of people get put off by the idea of selling and pushing things on people. No one wants to feel disingenuous or pushy. Well, good news! Copywriting Is About Connecting, Not Selling First, that's not what … [Read more...]
New Meta Ad Changes Copywriters Need to Know About
If you write Meta ads for clients (which you should really consider because it’s a highly sought-after service), you know that Meta likes to keep you on your toes. Know the Rules Around Copy for Meta Ads First of all, Meta already has some pretty strict rules about what can and can’t go into its ads. You can't target people by calling out personal attributes (“As a … [Read more...]
Lessons Learned From Copywriting for Multibillion-Dollar Companies
Over the course of my 20+ years as a copywriter, I’ve racked a pretty varied roster of clients—everything from one-person companies to multibillion-dollar global companies, and everything in between. When people ask about my background, I’ll often start off by mentioning the bigger, more well-known clients first, companies including T.J.Maxx, TripAdvisor, adidas, … [Read more...]
The Cool New Tool for Facebook/Meta Ads Copywriting Research
Facebook/Meta Ads are a great service to offer to clients. They can directly earn your client money (which makes them an easier sell), your client should always be testing (which means they always need new ones), and you can get exact metrics to share (brag about) to other potential clients. But Meta Ads are also changing and what worked before won’t work now. Check out our … [Read more...]