If you’re feeling fear about the prospect of getting into a new career or even doubting your copywriting, that’s a good thing. Believe it or not, it’s a very good thing. Good Copywriting Self Doubt vs. Bad Self Doubt First, before we get too far along, let’s be clear. There are two kinds of fear: There’s the fear you feel when you’re walking down a dark alley and suddenly … [Read more...]
What Should a Copy Doc Look Like?
Starting out as a copywriter, you may wonder what you actually deliver to clients. The document that you put your copy into is usually called a "copy deck" or, even simpler, a "copy doc." Every writer has their own way of formatting copy docs (I'll show you how I do it), but the most important thing is that you make it clear what's what. … [Read more...]